Last $72.56 USD
Change Today +3.59 / 5.21%
Volume 1.2M
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bitauto holdings ltd-adr (BITA) Snapshot

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08/26/14 - $98.28
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10/25/13 - $20.76
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bitauto holdings ltd-adr (BITA) Details

Bitauto Holdings Limited provides Internet content and marketing services for the automotive industry primarily in the People’s Republic of China. The company operates in four segments: Advertising Business, EP Platform Business, Business, and Digital Marketing Solutions Business. The Advertising Business segment provides advertising services, including new automobile pricing and promotional information, specifications, reviews, and consumer feedback to dealers and automakers on its Website. The EP Platform Business segment provides Web-based integrated digital marketing and customer relationship management applications to automobile dealers in China. This segment’s platform enables dealer subscribers to create their own online showrooms, list pricing and promotional information, provide dealer contact information, place advertisements, and manage customer relationships. It also offers third-party marketing applications that enable subscribers to launch their advertisement on third-party Websites. The Business segment provides used automobile listing services to automobile dealers and advertising services to automakers and automobile dealers. Its Website allows consumers to navigate and select used automobile inventory from its database. The Digital Marketing Solutions Business segment provides one-stop digital marketing solutions, such as Website creation and maintenance, online public relations, online marketing campaigns, and advertising agent services. The company also distributes its dealer customers' automobile pricing and promotional information through its partner Websites, including portals operated by Tencent, Netease, and Qihoo 360, as well as social networking Websites and Internet video Websites. In addition, it provides customer services and training to dealer customers. The company was founded in 2000 and is headquartered in Beijing, the People’s Republic of China.

2,486 Employees
Last Reported Date: 08/11/14
Founded in 2000

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bitauto holdings ltd-adr (BITA) Key Developments

Bitauto, Lentuo International and Youxinpai (Beijing) Information Technology Collaborate on Online-to-Offline Platform for High-End Pre-Owned Car Market in China

Bitauto, Lentuo International are teaming up with Youxinpai (Beijing) Information Technology to create the larger Online-to-Offline platform exclusively focused on high-end pre-owned cars in China. Lentuo will own 60% of the joint venture, with Bitauto and UXIN each holding 20%. The companies expect the joint venture to be officially registered by the end of September 2014 and are targeting to start operations before the end of December 2014.

Bitauto Holdings Announces Joint Venture with China Yong Da Automobiles Services Holdings and Youxinpai (Beijing) Information Technology

Bitauto Holdings Limited announced that it has entered into an agreement to establish a joint venture company, with China Yong Da Automobiles Services Holdings Limited and Youxinpai (Beijing) Information Technology Co., Ltd. ("UXIN"). By partnering with Yong Da Group and UXIN, Bitauto's proprietary used car website,, will benefit from an expanded inventory of available-for-sale used cars. China's used car market has huge, long-term growth potential yet remains under-served. The joint venture will ultimately help better serve the market by ensuring greater numbers of car buyers across China, have easy access to authentic, transparent and comprehensive used cars information.

Bitauto Holdings Limited Announces Unaudited Consolidated Earnings Results for the Second Quarter Ended June 30, 2014; Provides Earnings Guidance for the Third Quarter of 2014

Bitauto Holdings Limited announced unaudited consolidated earnings results for the second quarter ended June 30, 2014. For the quarter, the company reported revenue of RMB 522.3 million (USD 84.2 million) for the second quarter of 2014, including advertising and subscription revenue of RMB 468.6 million (USD 75.5 million) and agent service revenue of RMB 53.7 million (USD 8.7 million). The increase in revenue was primarily attributable to the growth of the advertising business and the EP platform business. Operating profit in the second quarter of 2014 was RMB 131.8 million (USD 21.2 million), representing a 159.5% increase from the corresponding period in 2013. The increase was primarily due to business scalability and an increase in operation efficiency. IFRS profit in the second quarter of 2014 was RMB 115.9 million (USD 18.7 million), a 107.6% increase from the corresponding period in 2013. Basic and diluted profit per ADS, each representing one ordinary share, in the second quarter of 2014 amounted to RMB 2.79 (USD 0.45) and RMB 2.61 (USD 0.42), respectively. Non-GAAP profit in the second quarter of 2014 was RMB 124.2 million (USD 20.0 million), a 110.3% increase from the corresponding period in 2013. Non-GAAP basic and diluted profit per ADS in the second quarter of 2014 amounted to RMB 2.99 (USD 0.48) and RMB 2.80 (USD 0.45), respectively. Profit before tax was $58,032,746 against $136,746,893 a year ago. The company currently expects to generate revenue in the range of RMB 550.0 million (USD 88.7 million) to RMB 570.0 million (USD 91.9 million) in the third quarter of 2014, representing a 45.4% to 50.7% year-over-year increase. The company currently expects non-GAAP profit in the range of RMB 125.0 million (USD 20.2 million) to RMB 132.0 million (USD 21.3 million) in the third quarter of 2014, representing a 60.9% to 69.9% year-over-year increase. The company didn't break the profit guidance down per share.


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Price/Earnings 55.7x
Price/Sales 10.2x
Price/Book 10.7x
Price/Cash Flow 58.1x
TEV/Sales 10.0x

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