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comscore inc (CSE) Snapshot

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03/24/14 - €24.73
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comscore inc (CSE) Details

comScore, Inc. provides a range of digital media analytics solutions in the United States, Europe, Canada, and others. The company’s products and services offer its customers an insight into consumer behavior, including objective, detailed information about consumer usage of digital content, and advertising coupled with information on consumer demographic characteristics, attitudes, lifestyles, and offline behavior. Its digital media measurement and analytics platforms consist of proprietary databases, a software, and a computational infrastructure that measures, analyzes, and reports on digital activity. The company also provides audience measurement products that measure the size, behavior, and characteristics of Internet users on various platforms, including PCs, tablets, smartphones, televisions, game consoles, and other connected devices; and advertising products comprising AdEffx Suite and Media Planner 2.0, which offer solutions for developing, executing, and evaluating online advertising campaigns, as well as Validated Campaign Essentials that provides digital media analytics regarding validated impressions. In addition, it offers a range of enterprise solutions consisting of Digital Analytix, a Software-as-a-Service based product for digital media businesses; and Subscriber Analytix, a software platform for the needs of mobile network operators. The company serves Internet-based companies; and various companies in a range of industries, including Internet service providers, investment banks, creative media agencies, consumer banks, wireless carriers, pharmaceutical manufacturers, credit card issuers, and consumer packaged goods companies. comScore, Inc. was founded in 1999 and is headquartered in Reston, Virginia.

1,180 Employees
Last Reported Date: 02/18/14
Founded in 1999

comscore inc (CSE) Top Compensated Officers

Chief Executive Officer and Director
Total Annual Compensation: $328.7K
Co-Founder and Executive Chairman
Total Annual Compensation: $500.0K
Co-Founder and Chairman Emeritus
Total Annual Compensation: $375.0K
Chief Financial Officer and Principal Account...
Total Annual Compensation: $341.2K
Chief Operating Officer
Total Annual Compensation: $293.7K
Compensation as of Fiscal Year 2012.

comscore inc (CSE) Key Developments

GroupM Italy Selects comScore, Inc. as its Digital Ad and Audience Delivery Validation Partner of Choice

comScore, Inc. announced that GroupM and comScore are partnering to measure the effectiveness of digital advertising in Italy. GroupM will incorporate comScore validated Campaign Essentials (vCE) on a large scale, with the goal of measuring all of GroupM’s online display and video campaigns in Italy. vCE delivers GroupM and its clients with holistic campaign validation by evaluating audience delivery, viewability, brand safety, geographic delivery, engagement, and non-human traffic. With cross-media comparable metrics such as reach, frequency and GRPs, vCE delivers the insights to help GroupM and its clients optimize their campaign delivery across media channels. It also provides comprehensive demographics and behavioural segments that enable improved end-to-end planning and campaign execution. With near real-time reporting, the speed of post-campaign evaluation is also significantly improved as results are updated every 24 hours. This considerable advantage allows for rapid in-flight campaign optimization, reducing waste and increasing campaign effectiveness. In addition, vCE will be integrated with GroupM solutions, starting with Mvideo GroupM. This means that every campaign based on GroupM’s video platform will have real-time validation metrics integrated without any additional effort for clients.

comScore, Inc. Announces the Launch of comScore Mobile Metrix in México

comScore, Inc. announced the launch comScore Mobile Metrix in México. The mobile measurement and mobile behaviors service was the first service of its kind to market in the U.S. and it has been introducing in other markets like Spain, Brazil and Mexico nowadays. comScore Mobile Metrix has been developed to enable comScore’s clients to get insights into the online mobile market and help them to know the reach that Smartphones (iPhone y Android Phone) and tablets (iPad y Android) have in the mobile marketplace. Key product features include: comScore Mobile Metrix brings Unified Digital Measurement to smartphone devices by combining on-device metering with census-level data.

comScore, Inc. Announces the Official Spain Launch of MMX Multi-Platform

comScore, Inc. announced the official Spain launch of MMX® Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment. MMX Multi-Platform was the first service of its kind launched to market in the U.S. and the U.K. last year, and it is now available for clients in Spain, as the first continental European market to have access to multi-platform measurements. With more than 60% of the digital media population in Spain now accessing the internet from more than one device, the need has never been greater for a unified view of digital audiences. comScore introduced MMX Multi-Platform to address this important measurement challenge in Spain to continue to evolve its mobile measurement capabilities in the market.


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