ChannelAdvisor Corporation Introduces Smarter E-Commerce in 2014 Spring Release
Apr 16 14
ChannelAdvisor Corporation delivered new features that help retailers become smarter about e-commerce. ChannelAdvisor's 2014 Spring Release adds unique features to the company's platform to improve the way retailers advertise across online channels, reprice products on Amazon, fulfill online orders, maintain optimal seller status and more. ChannelAdvisor's 2014 Spring Release focuses on five areas: Smarter Digital Marketing: ChannelAdvisor Digital Marketing calms the chaos of managing disparate online advertising programs, bringing paid search, Google Product Listing Ads (PLAs), comparison shopping, display, social and more under one umbrella. More specifically, ChannelAdvisor Digital Marketing now offers support for Google Merchant Promotions so retailers can easily advertise special offers within Google PLAs. ChannelAdvisor's new Portfolio Bidder predicts optimal bids to help maximize revenue for online retailers and manufacturers. Smarter Repricing: The ChannelAdvisor Repricer with Pricewatch includes predictive capabilities that give retailers a preview into how certain repricing rules compare to other retailers' prices before setting a strategy. The Repricer provides immediate feedback on the repricing strategy and leaves little room for errors and uncertainty. Smarter Fulfillment: The new Multiple Distribution Centers feature gives retailers the ability to fulfill orders as efficiently as possible. Smarter Marketplaces: ChannelAdvisor helps retailers sell more on marketplaces while maintaining optimal seller status ratings with overselling protection, improved categorization and product matching technology, mobile optimization and more. Smarter Webstores: ChannelAdvisor Webstores Amplifier integrates with Bigcommerce and Shopify to synchronize inventory data between a retailer's webstore and listings on Amazon, eBay and other marketplaces, amplifying their online reach, capabilities and results.
ChannelAdvisor Corporation Announces Promotion of Jordan Weinstein to the Role of Managing Director, EMEA
Apr 8 14
ChannelAdvisor Corporation has announced the promotion of Jordan Weinstein to the role of managing director, EMEA. Weinstein will be responsible for developing the company's local strategy and direction for growth. Along with this appointment, ChannelAdvisor has expanded its European management team with four new directors in the EMEA region. Since joining ChannelAdvisor in 2007, Weinstein has been responsible for managing ChannelAdvisor's business development and channel sales through working with agencies and other strategic partners to help online retailers drive more sales.
ChannelAdvisor Corporation Announces the Launch of its New Digital Marketing Solution
Mar 11 14
ChannelAdvisor Corporation announced the launch of its new Digital Marketing solution. ChannelAdvisor Digital Marketing integrates ChannelAdvisor's feed management and bid management capabilities, including paid search campaigns, Google Product Listing Ads and other advertising channels, from affiliate marketing to social media. The introduction of Google Shopping in 2012 changed the game for retailers and brands, requiring more sophisticated campaign management. As a result, ChannelAdvisor's new, enhanced solution is a necessity for online retailers looking to properly manage cross-channel initiatives. ChannelAdvisor Digital Marketing is designed to maximize sales while minimizing spend. It includes features unique to product-centric marketing to enable optimal management of campaigns, including Google Product Listing Ads, comparison shopping engines, Inventory-Driven Search, product-level reporting and more, such as: Integrated price, quantity and bidding to make it easier, more efficient and more effective to manage disparate advertising channels, Cross-device conversion tracking to best manage mobile traffic and measure it against traffic from PCs and tablets, Automation of complex, time-consuming tasks such as keyword generation, data transformation, seasonal bid adjustment and overall bid management, Actionable Retail Insights--ChannelAdvisor's array of analytics and reporting--to ensure qualified traffic to retailers' websites through: Cross-channel reporting for correlations, SKU-level reporting for granular-level performance, Attribution and assist tracking, Competition Watch for insights into competitors' ads and positions, The ability to easily insert products and brands into the conversation on social media sites such as Pinterest and Facebook and Flexibility and control for retailers to manage campaigns internally or outsource to ChannelAdvisor's team of Managed Services experts. ChannelAdvisor Digital Marketing allows sellers to get their products front and center on global, local or mobile search engine results pages through Google Product Listing Ads, paid search and comparison shopping engines. Digital Marketing employs Flex Feed technology, so advertisers can easily explore additional feed-based destinations such as retargeting providers and affiliate networks as well as benefit from SKU level performance reporting across those programs. Once traffic hits sellers' websites, ChannelAdvisor can help improve the buyer experience and optimize the path to conversion. Finally, Digital Marketing inserts retailers' products into the conversation on social media as consumers discover and discuss products via sites such as Pinterest and Facebook. ChannelAdvisor Digital Marketing joins ChannelAdvisor Marketplaces, Webstores Amplifier and Rich Media to complete the ChannelAdvisor platform. Through this platform, ChannelAdvisor offers retailers and manufacturers leading cloud-based solutions to efficiently automate and manage the online selling process across multiple channels, including third-party marketplaces and digital marketing channels such as paid search and comparison shopping engines. Through a single inventory feed, ChannelAdvisor customers can manage their overall online selling process, from listing to order management, from one platform. By eliminating the tedious tasks of optimizing online listings and analyzing performance, ChannelAdvisor enables sellers to increase sales and successfully scale their e-commerce businesses.