Last $26.90 USD
Change Today +1.65 / 6.53%
Volume 511.6K
FUEL On Other Exchanges
As of 8:10 PM 07/30/14 All times are local (Market data is delayed by at least 15 minutes).

rocket fuel inc (FUEL) Snapshot

Previous Close
Day High
Day Low
52 Week High
01/23/14 - $71.89
52 Week Low
05/9/14 - $19.31
Market Cap
Average Volume 10 Days
Shares Outstanding
Dividend Yield
Current Stock Chart for ROCKET FUEL INC (FUEL)

rocket fuel inc (FUEL) Related Businessweek News

View More BusinessWeek News

rocket fuel inc (FUEL) Details

Rocket Fuel Inc., a technology company, provides artificial-intelligence digital advertising solutions. The company offers artificial intelligence-driven solution that is built on its real-time optimization engine, which leverages Big Data and its computational infrastructure to deliver highly-automated, measurable digital advertising campaigns; and solution that optimizes digital advertising campaigns across geographies, industry verticals, advertiser goals and display, mobile, social, and video digital channels. Rocket Fuel Inc.’s offerings include brand booster and direct response booster, as well as other offerings, such as brand assurance and insights. Its solution is designed to optimize direct-response campaigns focused on generating specific consumer purchases or responses, as well as brand campaigns geared towards lifting brand metrics. The company sells its solution through its direct sales team that focuses on advertising agencies and advertisers, as well as on other third parties. Rocket Fuel Inc. operates in the United States and Canada in North America; France, Germany, the Netherlands, and the United Kingdom in Europe; and in Japan, with a software platform licensee. The company was founded in 2008 and is headquartered in Redwood City, California.

710 Employees
Last Reported Date: 05/15/14
Founded in 2008

rocket fuel inc (FUEL) Top Compensated Officers

Co-Founder, Chairman and Chief Executive Offi...
Total Annual Compensation: $310.0K
Co-Founder, President and Director
Total Annual Compensation: $300.0K
Co-Founder and Vice President of Engineering
Total Annual Compensation: $254.4K
Compensation as of Fiscal Year 2013.

rocket fuel inc (FUEL) Key Developments

Booyah Advertising Switches to the Latest Version of Rocket Fuel Mission Control

Rocket Fuel announced that Booyah Advertising has switched from another DSP to the latest version of Rocket Fuel Mission Control, an AI-driven digital marketing hub with expanded self-service tools for digital campaign management. The cloud platform empowers Booyah to offer better media outcomes and superior customer service while also lowering operating costs and increasing ROI. Mission Control enables marketers, and agencies to create and manage digital media campaigns, set objectives and targeting criteria, and gather valuable reporting and insights. It is powered by Rocket Fuel's core machine-learning technology, which studies patterns in audiences, environments and messages across millions of combinations of attributes, and autonomously applies those learnings in real time to media buys on display, video, mobile and social channels. The sophisticated and versatile technology offers marketers leading performance and gives them the power, knowledge and freedom to focus on their clients and customers.

Rocket Fuel Announces New Capabilities for Dynamic, Personalised Advertising

Rocket Fuel announced new capabilities for dynamic, personalised advertising. Rocket Fuel Personalize enables high sales volume online retailers, travel aggregators and companies with vast product catalogues to programmatically create nearly unlimited number of ad variations personalised for the individual consumer. By selecting the optimal products and messages to show consumers via digital display and facebook Exchange, advertisers can increase sales, hotel reservations and travel bookings. Previous approaches to ad personalization have relied on manual approaches and simple rules. With this new technology, Rocket Fuel brings the full power of its AI and data driven platform to drive new levels of performance. Bespoke machine-learning algorithms train on response data about which products and ad messages drive results, and adjust and optimize real-time media buying and product recommendation decisions. Rocket Fuel Personalize highlights are Prospecting and retargeting a dual capability that's unique to Rocket Fuel. Rocket Fuel Personalize uses consumer insights such as web browsing behavior, past purchases, and location to personalize advertising experiences. Personalize dynamically assembles creative elements such as the title, image, price, and call-to-action within the ad, as well as provides personalised product recommendations and advertising messages for the individual. For prospecting specifically, Rocket Fuel employs act a like modeling which goes beyond traditional lookalike systems to identify both past behaviors and predicted future actions most correlated to lift in ROI, and assembles a real-time ad for each person in a specific context even if he or she has never been to an advertiser's website. For advertisers that create thousands of ads and have huge product catalogs, having insights into top sellers, popularity, and high level of engagement can help inform critical decision like inventory management, product promotions and revenue opportunities.

Rocket Fuel Inc. Announces First Amendment to Amended and Restated Revolving Credit and Term Loan Agreement

On June 30, 2014, Rocket Fuel Inc. entered into a first amendment to amended and restated revolving credit and term loan agreement by and among the company, the lenders party thereto and Comerica Bank, as administrative agent for the lenders. The amendment amends the terms of the company's existing amended and restated revolving credit and term loan agreement, dated as of December 20, 2013 by and among the company, the lenders from time to time party thereto and Comerica Bank, as administrative agent. The amendments include, among others, an increase in the letter of credit sub facility under the revolving credit facility to $12.0 million, an amendment to the definition of EBITDA and amendments to the minimum EBITDA financial covenant under the loan facility. The lenders and their affiliates have engaged in, and may in the future engage in, banking and other commercial dealings in the ordinary course of business with the company or the company's affiliates. They have received, or may in the future receive, customary fees and commissions for these transactions.


Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup
Recently Viewed
FUEL:US $26.90 USD +1.65

FUEL Competitors

Market data is delayed at least 15 minutes.

Company Last Change
Conversant Inc $24.02 USD +0.31
Matomy Media Group Ltd 220.00 GBp +2.50
Millennial Media Inc $3.52 USD +0.13
Rubicon Project Inc/The $13.01 USD +2.79
YuMe Inc $6.02 USD +0.07
View Industry Companies

Industry Analysis


Industry Average

Valuation FUEL Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 3.1x
Price/Book 3.5x
Price/Cash Flow NM Not Meaningful
TEV/Sales 2.3x

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact ROCKET FUEL INC, please visit Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at