Last $16.35 USD
Change Today -0.72 / -4.22%
Volume 420.1K
FUEL On Other Exchanges
Symbol
Exchange
NASDAQ GS
Stuttgart
As of 5:10 PM 11/28/14 All times are local (Market data is delayed by at least 15 minutes).

rocket fuel inc (FUEL) Snapshot

Open
$17.04
Previous Close
$17.07
Day High
$17.04
Day Low
$16.26
52 Week High
01/23/14 - $71.89
52 Week Low
08/22/14 - $14.29
Market Cap
675.2M
Average Volume 10 Days
890.3K
EPS TTM
$-1.04
Shares Outstanding
41.3M
EX-Date
--
P/E TM
--
Dividend
--
Dividend Yield
--
Current Stock Chart for ROCKET FUEL INC (FUEL)

rocket fuel inc (FUEL) Related Businessweek News

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rocket fuel inc (FUEL) Details

Rocket Fuel Inc., a technology company, provides artificial-intelligence digital advertising solutions. The company offers artificial intelligence-driven solution that is built on its real-time optimization engine, which leverages Big Data and its computational infrastructure to deliver highly-automated, measurable digital advertising campaigns; and solution that optimizes digital advertising campaigns across geographies, industry verticals, advertiser goals and display, mobile, social, and video digital channels. Rocket Fuel Inc.’s offerings include brand booster and direct response booster, as well as other offerings, such as brand assurance and insights. Its solution is designed to optimize direct-response campaigns focused on generating specific consumer purchases or responses, as well as brand campaigns geared towards lifting brand metrics. The company sells its solution through its direct sales team that focuses on advertising agencies and advertisers, as well as on other third parties. Rocket Fuel Inc. operates in the United States and Canada in North America; France, Germany, the Netherlands, and the United Kingdom in Europe; and in Japan, with a software platform licensee. The company was founded in 2008 and is headquartered in Redwood City, California.

1,028 Employees
Last Reported Date: 11/14/14
Founded in 2008

rocket fuel inc (FUEL) Top Compensated Officers

Co-Founder, Chairman and Chief Executive Offi...
Total Annual Compensation: $310.0K
Co-Founder, President and Director
Total Annual Compensation: $300.0K
Co-Founder and Strategic Advisor
Total Annual Compensation: $254.4K
Compensation as of Fiscal Year 2013.

rocket fuel inc (FUEL) Key Developments

Manu Thapar Joins Rocket Fuel Inc. as Senior Vice President of Research and Development

On November 24, 2014, Manu Thapar joined Rocket Fuel Inc. as Senior Vice President of Research and Development. This newly created position will oversee all of the company's engineering and technology teams. Prior to joining the company, Mr. Thapar served in various technology leadership roles, including positions at Angie's List, Wal-Mart.com, MySpace and Yahoo!.

Rocket Fuel Inc. Reports Unaudited Consolidated Earnings Results for the Third Quarter and Nine Months Ended September 30, 2014; Provides Earnings Guidance for the Fourth Quarter and Reiterates Earnings Guidance for the Fiscal Year 2014

Rocket Fuel Inc. reported unaudited consolidated earnings results for the third quarter and nine months ended September 30, 2014. For the quarter, the company’s revenue was $102,098,000 compared to $62,458,000 for the third quarter of 2013. Loss from operations was $23,795,000 compared to $4,246,000 for the last year. Loss before income taxes was $26,951,000 compared to $6,272,000 for the last year. Net loss was $22,831,000 or $0.61 per basic and diluted share, as compared to a net loss of $6,860,000, or $0.61 per basic and diluted share in the third quarter of 2013. Adjusted net loss for the quarter was $6,591,000, or $0.18 per diluted common share, compared to $1,822,000 or $0.16 per diluted common share for the last year. Non-GAAP adjusted LBITDA was $4.3 million compared to a loss of $0.7 million in the third quarter of 2013. For the nine months, the company reported total revenues of $269,137,000 compared to $155,039,000 for the last year. Loss from operations was $42,912,000 compared to $13,041,000 for the last year. Loss before income taxes was $47,440,000 compared to $18,598,000 for the last year. Net loss was $43,815,000 compared to $18,771,000 for the last year. Net loss per basic and diluted share attributable to common stockholders was $1.23 compared to $2.01 for the last year. Net cash used in operating activities was $1,964,000 compared to $7,160,000 for the last year. Purchase of property, equipment and software was $40,286,000 compared to $5,564,000 for the last year. Adjusted net loss was $16,519,000 or $0.47 per diluted share, compared to $7,778,000 or $0.83 per diluted share for the last year. Non-GAAP adjusted LBITDA was $7.504 million compared to $4.578 million in the third quarter of 2013. For the fourth quarter 2014, the company expects revenue in the range of $140 million to $165 million, This includes $18.0 million to $22.0 million in revenue from [x+1]; and adjusted LBITDA in the range of $4.5 million to EBITDA of $0.5 million. The company reiterates its full-year 2014 guidance. For the fiscal year 2014, the company expects revenue in the range of $403 million to $427 million, adjusted EBITDA loss in the range of $12 million to $7 million.

Rocket Fuel Announces the Release of its First [x+1]'s Integration Platform

Rocket Fuel announced the release of its first [x+1] integration. Combining the power of Rocket Fuel's artificial intelligence driven campaign decisioning and [x+1]'s Origin DMP technology gives marketers and agencies higher performance, broader reach, and the ability to create and reach custom audiences at scale with expanded video and mobile capabilities. This combined platform is actively in use with customers in the insurance and financial industries as well as battle tested by political campaigns over the past several weeks. This combined platform is a solid first step toward delivering a unified SaaS marketing platform where AI can be applied to the entire customer journey, creating a virtuous cycle where owned media informs paid media and paid media informs owned media. It drives increased performance for marketers and relevance and value for consumers. As Rocket Fuel and [x+1] technologies continue to come together, the solutions will empower marketers and their agencies to unlock unique insights and uncover data patterns that connect the dots across addressable channels such as web, email, display, mobile, social, and video, as well as channels previously not programmatically accessible like print, direct mail, and point-of-sale. This combined platform will have access to Rocket Fuel's inventory across 20 global ad exchanges for display, video, and mobile. Real-Time Syndication Removes Time Delay: Rocket Fuel customers can now onboard first-party data directly into Rocket Fuel's DSP without working with a third-party DMP. This seamless configuration avoids the delay of coordinating with a third-party DMP and provides the value-added capability of pushing updates in real time. Optimize, Scale, and Analyze Audiences for Superior Campaign Performance: Rocket Fuel customers have direct real-time access to Origin DMP's technology in order to find specific segments and optimal times of day to reach ideal targets. In sum, customers can use first-party data to build audiences, seamlessly target those audiences in the Rocket Fuel DSP, and analyze the overall data in the Origin DMP for a complete 360-degree platform.

 

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FUEL

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Valuation FUEL Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 1.8x
Price/Book 2.2x
Price/Cash Flow NM Not Meaningful
TEV/Sales 1.5x
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