Genco Corporation has introduced the Rosebowl Amphitheater in Winona, Texas. The historic Rosebowl Speedway will re-open to the public as The Rosebowl Amphitheater. The conversion is planned to be completed on March 20, 2012. This will signal a new era of entertainment in East Texas. Management plans to begin Outdoor Concerts at the new Rosebowl Amphitheater in March of 2012. The newly opened outdoor Amphitheater will provide guest with increased seating capacity, food concessions, and an outdoor movie screen, allowing for more flexibility in its year-round operation. The new and modern venue will host world-class entertainment consisting of live music, plays, fairs, and festivals, and cinema events.