InterAmerican Gaming Inc. announced that its operating subsidiary, SoFit Mobile Inc. has developed a new social gaming platform for the health and fitness industry. Members of the SoFit team will be attending the International Health, Racquet & Sportsclub Association (IHRSA) trade show in Las Vegas, from March 19 to March 22, 2013, to unveil Version 2.0 of the SoFit Platform, scheduled for public release in Spring/Summer of 2013. The exhibit will showcase the platform’s updated user interface, new features and integration with LifeFitness cardio machines, at LifeFitness’s booth at the event. In addition, SoFit is continuing the Augie’s Quest to Cure ALS Challenge. Users can help raise money by downloading the SoFit App and using it to log miles throughout IHRSA trade show. SoFit will donate $1 for every mile logged up to a total of $5,000. To exemplify the spirit between the SoFit and LifeFitness collaboration, LifeFitness has also agreed to match the SoFit contribution to the ALS Challenge.

SoFit Mobile Inc. developed a new social gaming platform for the health and fitness industry that lets get fit, stay fit and earn rewards that matter. SoFit is free on Apple and Android devices, incorporating social networks, real-world rewards, and charity partners to revolutionize the future of fitness gamification. IAG is thrilled to announce the newest version of SoFit, Version 1.5, is now live on the App Store and will be live on Google Play for Android users shortly. Users will be able to join a variety of challenges that support real-world fitness and training events, as well as charity events with donation capabilities. Other improvements to the application include audio cues during races, internal music player for activities, and improved GPS functionality.