looksmart ltd (LOOK) Details

LookSmart, Ltd. provides search and display advertising network solutions in the United States, Europe, the Middle East, and Africa. The company offers search advertising customers targeted search via a monitored search advertising distribution network using its AdCenter platform technology, as well as provides advertisers the ability to buy graphical display advertising. It develops, markets, and sells premium and performance search and display advertising products to advertising customers and related advertising agencies through various pricing models tailored to customer requirements. The company, through its Web interface or API, AdCenter, also allows multiple search advertising customers to upload keywords, manage daily budgets, set rates, and view reports, including spend data that is updated hourly; and access keyword suggestions, price and traffic estimates, and online help and frequently asked questions, as well as search advertising customers and related agencies that use third-party or in-house systems to analyze and manage their search campaigns. In addition, it provides a suite of customizable search advertising management tools and solutions for publishers, such as command and control over revenue diversification and growth via the AdCenter; customizable set of services and technology to integrate multiple sources of advertisers; access to a backfill of advertisers to grow their audience, control advertiser relationships, and enhance and optimize the monetization of their sites. The company’s customers include intermediaries who purchase clicks to sell into the affiliate networks of search engine providers; direct advertisers and their agencies whose objective is to obtain conversions or sales from the clicks; and self-service advertisers that sign-up online and pay by credit cards. LookSmart, Ltd. was founded in 1996 and is headquartered in San Francisco, California.

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