liquid nutrition group inc (LQD) Snapshot

Liquid Nutrition Group Inc. announced that it will open its first U.S. store at 1616 Washington Avenue in Miami Beach, Fla. The South Beach location, which is scheduled to open in third quarter of this year, will serve as Liquid Nutrition's first market development in the U.S. unit with additional outlets opening in New York, N.Y. and Beverly Hills, Calif. as part of a 70-unit sales target in 2013. Liquid Nutrition is on a mission to enlighten and educate communities that eating and living healthy is fun, easy, quick and delicious. To help meet this goal at its Miami location, Liquid Nutrition plans to hire five full-time and five part-time partners, who will be trained on healthy lifestyle principles, sharing this knowledge with consumers and empowering them to make positive choices. The company has experienced rapid growth and tremendous success in Canada due to the foundation it provides all franchisees, supplying comprehensive research and development, marketing, branding, sourcing and training support. Liquid Nutrition franchisees also have the added support provided by Team Liquid, the company's network of health, fitness and active lifestyle brand ambassadors and equity partners, including Steve Nash of the Los Angeles Lakers and Matt Ryan of the Atlanta Falcons. Liquid Nutrition franchise opportunities are available throughout the U.S., under the direction of Chamandy and seasoned industry veteran Kris Simonich, vice president of franchise development.

Liquid Nutrition Group Inc. announced that, effective immediately, David Bellisario, who has been employed at the company since January 3, 2013, has resigned as the company's Chief Operating Officer. Mr. Bellisario is leaving the company to pursue personal interests.

Liquid Nutrition Group Inc. announced its expansion into the United States with market development units opening in New York, Los Angeles and Miami as part of a 70-unit sales target in 2013. The company has hired Formula, a national public relations boutique firm, as its agency of record to manage national PR strategy, drive editorial coverage and generate buzz in support of the brand's growth plan. This approach includes working with Team Liquid, the company's network of health, fitness and active lifestyle brand ambassadors, including Steve Nash of the Los Angeles Lakers and Matt Ryan of the Atlanta Falcons, to elevate the brand among U.S. consumers. Formula will also be responsible for implementing a regional media relations program to support new store openings. Liquid Nutrition has experienced rapid growth and tremendous success in Canada and is poised to seamlessly transition into the U.S. under the direction of seasoned industry veterans Glenn Young, president and CEO, and Kris Simonich, vice president of franchise development.