maidenform brands inc (MFB) Snapshot

maidenform brands inc (MFB) Details

Maidenform Brands, Inc. designs, sources, and markets a range of intimate apparel products for women in the United States and internationally. It operates in two segments, Wholesale and Retail. The company primarily sells bras, panties, and shapewear under various brands, including Maidenform, Flexees, Lilyette, Bodymates, Control It!, Inspirations, Self Expressions, and Sweet Nothings. Its shapewear products include thigh slimmers, waist nipper briefs, waist nippers, body briefers, control slips, and control camisoles. The company also sells sleepwear, bra accessories, and girl bras under the Maidenform label purchased from its licensees and other third-party vendors. In addition, it produces private label bras and shapewear; and designs, sources, and markets a collection of Donna Karan and DKNY women's intimate apparel products under a license agreement. Further, the company grants licenses to other parties to manufacture and sell specified products under its trademarks. Maidenform Brands, Inc. sells its products through various distribution channels, including department stores and national chain stores, mass merchants, specialty retailers, off-price retailers, and licensees, as well as company-operated outlet stores and Websites. It operates 77 outlet stores in 24 states and Puerto Rico. Maidenform Brands, Inc. is headquartered in Iselin, New Jersey.

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