Last $9.45 USD
Change Today -0.14 / -1.46%
Volume 198.3K
As of 8:04 PM 04/16/14 All times are local (Market data is delayed by at least 15 minutes).

marin software inc (MRIN) Snapshot

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04/17/13 - $15.50
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11/25/13 - $8.50
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marin software inc (MRIN) Details

Marin Software Incorporated operates a cloud-based digital advertising management platform. The company's Revenue Acquisition Management platform offers integrated digital advertising management solutions for search, display, social media, and mobile advertising channels. Its platform consists of various modules, including Optimization module that helps advertisers manage bids across publishers to meet revenue goals and identify opportunities for campaign improvements; Reporting and Analytics module that enables advertisers to report results at a business level and analyze cross-channel performance trends; Campaign Management module, which provides the digital advertiser with an interface to create, manage, and optimize campaigns across a range of publishers; and Connect module that helps advertisers automate and streamline their ability to capture revenue, cost, and audience data from a range of sources, such as ad servers, analytics systems, CRM platforms, publishers, and third party databases. The company offers Marin Enterprise, which provides digital advertisers to manage large-scale advertising campaigns; and Marin Professional that is designed for rapid deployment and offers customers a workflow, analysis, and optimization solution for managing digital advertising. It also offers professional and training services. The company markets and sells its solutions to advertisers directly and through advertising agencies that use its platform on behalf of their customers. Marin Software Incorporated was founded in 2006 and headquartered in San Francisco, California with additional offices in New York, Chicago, Austin, Portland, Mountain View, London, Dublin, Hamburg, Paris, Tokyo, Singapore, Sydney, and Shanghai.

500 Employees
Last Reported Date: 02/28/14
Founded in 2006

marin software inc (MRIN) Top Compensated Officers

Co-Founder, Chief Executive Officer and Direc...
Total Annual Compensation: $275.0K
Co-Founder and Chief Technical Officer
Total Annual Compensation: $275.0K
Co-Founder and Executive Vice President of Pr...
Total Annual Compensation: $275.0K
Chief Financial Officer, Principal Accounting...
Total Annual Compensation: $268.2K
Chief Revenue Officer
Total Annual Compensation: $262.5K
Compensation as of Fiscal Year 2013.

marin software inc (MRIN) Key Developments

Visual IQ and Marin Software Incorporated Formalize Strategic Partnership

Visual IQ and Marin Software Incorporated announced the companies have officially partnered to help joint clients maximize the effectiveness of paid search campaigns through attribution-powered insights. With Marin Software meeting the criteria of Visual IQ's Vision Certified Partner Program and Visual IQ becoming a Marin Connect certified partner, data from Visual IQ's IQ Intelligence Suite will be available to joint customers within the Marin platform. Attribution quantifies the true impact that every marketing touchpoint across the entire purchase funnel has on producing a conversion, providing a powerful way for brands and agencies to make more informed decisions about future media buys. As a result of the Visual IQ-Marin partnership, brands will now be able to seamlessly buy keywords based on the attribution insights gleaned across all online and offline channels. This is powered by a feed from IQ Deploy, the media buying enablement product within the IQ Intelligence Suite, that automatically pushes attributed data directly into the Marin platform for execution across multiple search platforms. The Media Kitchen Taps Visual IQ and Marin to Improve Search Performance for Clients: Media planning and buying advertising agency, The Media Kitchen, is already reaping the benefits of the partnership to improve search performance for their clients. Through the integrated solution, The Media Kitchen is able to compare current click conversion metrics from Marin side-by-side with a corresponding set of attributed TrueConversion metrics from Visual IQ that take into account the extent to which other channels, campaigns and tactics are influencing keyword performance so they can make better-informed optimization decisions.

Marin Software Incorporated Develops Context Connect

Marin Software Incorporated developed Context Connect. The new capability lets advertisers incorporate weather, television, inventory, sports scores, stock market fluctuations, and other contextual data into their digital marketing campaigns, allowing them to execute smarter optimization strategies and capitalize on environmental changes that affect their business. Marin Software's Context Connect allows advertisers to integrate first and third party sources of contextual data into digital marketing campaigns. Marketers can evaluate search, social, and display performance alongside contextual attributes to quickly identify trends and take immediate action by adjusting audiences, creative, and bidding across campaigns. Paired with Marin Software's Dynamic Actions, Context Connect further empowers advertisers with the ability to automatically adjust keyword bids and visibility based on custom criteria. Bids are able to be automatically adjusted to maximize business outcomes according to real-time contextual data connections.

Marin Software Incorporated(NYSE:MRIN) added to NASDAQ Internet Index

Marin Software Incorporated will be added to the NASDAQ Internet Index.


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Valuation MRIN Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 4.1x
Price/Book 2.7x
Price/Cash Flow NM Not Meaningful
TEV/Sales 2.7x

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