Last $8.46 USD
Change Today +0.06 / 0.71%
Volume 185.5K
MRIN On Other Exchanges
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As of 6:40 PM 09/23/14 All times are local (Market data is delayed by at least 15 minutes).

marin software inc (MRIN) Snapshot

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09/24/13 - $13.42
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08/8/14 - $7.30
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marin software inc (MRIN) Details

Marin Software Incorporated operates a cloud-based digital advertising management platform. The company's Revenue Acquisition Management platform offers integrated digital advertising management solutions for search, display, social media, and mobile advertising channels. Its platform consists of various modules, including Optimization module that helps advertisers manage bids across publishers to meet revenue goals and identify opportunities for campaign improvements; Reporting and Analytics module that enables advertisers to report results at a business level and analyze cross-channel performance trends; Campaign Management module, which provides the digital advertiser with an interface to create, manage, and optimize campaigns across a range of publishers; and Connect module that helps advertisers automate and streamline their ability to capture revenue, cost, and audience data from a range of sources, such as ad servers, analytics systems, CRM platforms, publishers, and third party databases. The company offers Marin Enterprise, which provides digital advertisers to manage large-scale advertising campaigns; and Marin Professional that is designed for rapid deployment and offers customers a workflow, analysis, and optimization solution for managing digital advertising. It also offers professional and training services. The company markets and sells its solutions to advertisers directly and through advertising agencies that use its platform on behalf of their customers. Marin Software Incorporated was founded in 2006 and headquartered in San Francisco, California with additional offices in New York, Chicago, Austin, Portland, Mountain View, London, Dublin, Hamburg, Paris, Tokyo, Singapore, Sydney, and Shanghai.

500 Employees
Last Reported Date: 02/28/14
Founded in 2006

marin software inc (MRIN) Top Compensated Officers

Co-Founder and Executive Vice President of Op...
Total Annual Compensation: $275.0K
Co-Founder and Executive Chairman
Total Annual Compensation: $275.0K
Co-Founder and Chief Technical Officer
Total Annual Compensation: $275.0K
Chief Financial Officer, Principal Accounting...
Total Annual Compensation: $268.2K
Compensation as of Fiscal Year 2013.

marin software inc (MRIN) Key Developments

Marin Software Announces Support for Yandex

Marin Software announced support for Yandex. Digital marketers can analyze, report, and automate bidding of paid search campaigns on Russia's search engine directly within the Marin platform, saving time and improving the financial return of search campaigns. According to Morgan Stanley, 87% of consumers in Russia use search engines to research products and services, and Yandex is used by 61% of regular online consumers. Adding support of Yandex expands the international capabilities of the Marin platform and marketers' ability to effectively reach consumers. Through a single platform, advertisers can measure and optimize digital marketing campaigns across the search engines. By marrying impression, click, and cost data with conversion and revenue data, Marin provides a complete view of the ROI and effectiveness of paid search campaigns on Yandex. These additional insights allow marketers to make better, more informed decisions, adjust campaigns and budgets accordingly, and ultimately improve the financial return of campaigns on Yandex.

Mr. PORTER and THE OUTNET Chooses Marin Software to Build Cross-Channel View of Online Advertising Profitability

Marin Software announced that MR PORTER and THE OUTNET have chosen to work with its platform to optimize search, social and display campaigns globally. The fashion retailers will use the platform to get a view of profitability across search, social and display campaigns and optimize towards true profitability in 170 countries. MR PORTER and THE OUTNET want to build a cross-channel view of profitability globally. Their aim is to pull data together from different search, social and display platforms including Adobe Omniture, Doubleclick, Fusepump and different agency tools to build a full view of global performance including data from international search engines such as Baidu. This global view of online advertising profitability will save time and deliver more accurate data globally for MR PORTER and THE OUTNET. MR PORTER and THE OUTNET have partnered with Marin Software, to take advantage of their open platform and build an innovative new marketing technology stack to report on and optimize online advertising profitability across search, social and display campaigns globally. The fact that Marin Software can integrate seamlessly with other platforms means they don't need to change their existing technology platforms. Using the Marin Software platform also enables the fashion retailers to build a global view of performance including performance on international search engines like Baidu.

ROI-DNA Selects Marin Software Cross-Channel Advertising Platform

Marin Software announced that ROI-DNA has selected Marin Software to optimize customers' paid search, display, and social advertising campaigns. To ensure its clients gain the most from their search, display and social ad campaigns, ROI-DNA selected Marin Software as its cross-channel advertising management platform.


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