nielsen holdings nv (NLSN) Snapshot

nielsen holdings nv (NLSN) Details

Nielsen Holdings N.V., an information and measurement company, provides media and marketing information, analytics, and industry expertise about what consumers buy and watch on a global and local basis. The company operates in three segments: What Consumers Buy, What Consumers Watch, and Expositions. The What Consumers Buy segment provides retail measurement services that provide market share, competitive sales volumes, and insights into distribution, pricing, merchandising, and promotion activities; consumer panel measurement, which offers insight into shopper behavior and customer segmentation; and consumer intelligence and analytical services to facilitate decision making in development and marketing cycles. The What Consumers Watch segment provides viewership data and analytics primarily to the media and advertising industries for television, online, and mobile devices. This segment offers national and local television audience measurement services, including more than one screen, unduplicated reach, cause and effect analysis, and program viewing behavior testing; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies in the mobile telecommunications industry; and advertiser solutions. The Expositions segment operates business-to-business trade shows and conference events in the United States. This segment produces approximately 60 trade shows and conference events connecting approximately 335,000 buyers and sellers across 9 end markets. Nielsen Holdings N.V. was founded in 1923 and is headquartered in Diemen, the Netherlands.

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