Last $43.17 USD
Change Today +1.02 / 2.42%
Volume 3.3M
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As of 4:15 PM 10/21/14 All times are local (Market data is delayed by at least 15 minutes).

nielsen nv (NLSN) Snapshot

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52 Week High
07/3/14 - $49.61
52 Week Low
10/23/13 - $36.95
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nielsen nv (NLSN) Details

Nielsen N.V. provides media and marketing information, analytics, and industry expertise about what consumers watch and listen. The company operates in two segments, Buy and Watch. The Buy segment provides retail measurement services that provide market share and competitive sales volumes, as well as insights into distribution, pricing, merchandising, and promotion; consumer panel measurement, which offers insight into shopper behavior and customer segmentation; and consumer intelligence and analytical services for decision making in development and marketing cycles. The Watch segment provides viewership and listening data, and analytics primarily to the media and advertising industries for television, radio, online and mobile viewing, and listening platforms. This segment offers national and local television audience measurement services, including more than one screen, unduplicated reach, cause and effect analysis, and program viewing behavior testing; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies in the mobile telecommunications industry; and advertiser solutions. In addition, it provides radio audience measurement services, such as estimating the size and composition of national radio audiences, and audiences of network radio programs and commercials, as well as information on consumers’ lifestyles, shopping patterns, and use of media to radio, advertisers and advertising agencies, local cable television companies, national cable and broadcast television networks, and out-of-home media sales organizations. The company was formerly known as Nielsen Holdings N.V. and changed its name to Nielsen N.V. in May 2014. Nielsen N.V. was founded in 1923 and is headquartered in Diemen, the Netherlands. Nielsen N.V. is a subsidiary of Valcon Acquisition Holding (Luxembourg) S.á.r.l.

40,000 Employees
Last Reported Date: 02/21/14
Founded in 1923

nielsen nv (NLSN) Top Compensated Officers

Chief Executive Officer
Total Annual Compensation: $779.2K
Global President
Total Annual Compensation: $800.0K
Executive Chairman
Total Annual Compensation: $1.6M
Chief Operating Officer
Total Annual Compensation: $850.0K
Chief Legal Officer
Total Annual Compensation: $700.0K
Compensation as of Fiscal Year 2013.

nielsen nv (NLSN) Key Developments

Nielsen Wins IAB Australia Digital Audience Measurement Tender

Nielsen has been chosen by the Interactive Advertising Bureau as the preferred supplier for the digital measurement currency that is used for the planning, buying and reporting of digital audiences in Australia. Nielsen is currently the preferred supplier and this selection extends this existing relationship to 2018.

Specific Media Expands Strategic Collaboration with Nielsen to Launch Moviegoers Precision Marketing and TV Audience Segments on Mobile

Specific Media has expanded its multi-year strategic collaboration with Nielsen to integrate new sets of audience and segmentation data into its digital advertising offerings. The advanced data enhances advertisers' ability to create and deliver online campaigns precisely aligned with consumer behaviors. Key capabilities of the expanded collaboration include: Nielsen Movie Audience Segments: Developed specifically for film studios and unique to the marketplace, Nielsen Movie Audience Segments are built from Nielsen's annual Moviegoing Report. Leveraging an innovative model-based methodology, Nielsen Movie Audience Segments allow advertisers to identify and connect to movie fans ages 12 to 74 based on key movie viewing behaviors, such as by movie category (ex: horror, action, drama), frequency (Friday-night premiere attendees, avid moviegoers) and even past film titles. Nielsen TV Audience Segments for Mobile: Specific Media is the first Nielsen beta media participant for this new offering, which integrates Nielsen National People Meter Panel and Online Panel behavioral data to intelligently inform mobile-based precision marketing. This allows advertisers to extend their TV campaigns across platforms by carefully reaching appropriate TV audiences on mobile at scale.

Nielsen Holdings N.V. Plans to Launch Social Solutions in Mexico

Nielsen Holdings N.V. has announced its plans to launch Nielsen Social solutions to Mexico in the first half of 2015. Nielsen Social identifies, captures and analyzes conversation on Twitter in real-time for every program aired in the US across over 250 television channels and more than 1,000 brands. Nielsen Social solutions include Nielsen Twitter TV Ratings, the first-ever measure of the total activity (Tweets, Unique Authors) and reach (Impressions, Unique Audience) of TV-related conversation on Twitter. Previously, Nielsen announced plans to expand Nielsen Social to Australia and Italy, with the commercial launches planned for later 2014. Currently, Nielsen Social solutions enable more than 90 US TV networks, advertisers and agencies to measure the full Twitter engagement surrounding TV programs as well as the affinity between TV programs and brands. With many TV programming and pop culture trends shared between the US and Mexico, the arrival of Nielsen Social solutions to the Mexican market will enable networks, agencies, and advertisers across both markets to measure, understand, and act on this TV-related conversation on Twitter.


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Valuation NLSN Industry Range
Price/Earnings 38.1x
Price/Sales 2.6x
Price/Book 2.8x
Price/Cash Flow 16.7x
TEV/Sales 1.5x

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