Pandora Media, Inc. announced a new e-Business advertising technology solution that will allow for frictionless planning and buying for media buyers. The new platform seamlessly integrates the large media buying software platforms, Mediaocean and STRATA, with proprietary software built by Pandora's engineering team in conjunction with Pandora's ad operations and billing teams. This advancement makes Pandora the first and only digital publisher to integrate the planning, buying and billing phases of the buying process of digital advertising. The move brings the audience insights of Pandora's more than 70 million active listeners to life for the media-buying community. The proprietary engineering solution marks an important step for what has been a largely manual process for the digital advertising industry, as it automates the transactional process between media buyers and digital publishers. Pandora is initially offering this solution to capitalize on its unique advantage among digital properties to sell cross-platform audio advertising. This marks the launch of the final stage of Pandora's plans to fully integrate Pandora into media buying platforms.

Pandora announced that Tommy Page, a former company executive and, most recently, publisher at Billboard, has joined the company in the new position of Vice President, Artist and Brand Partnerships, effective immediately. The hiring is a signpost to Pandora's expansion into branded content and offline experiential marketing.

Pandora Media, Inc. Presents at JMP 12th Annual Research Conference, May-13-2013 03:30 PM. Venue: The Ritz-Carlton, San Francisco, 600 Stockton Street, San Francisco, CA 94108, United States. Speakers: Dominic Paschel, Vice President of Corporate Finance and Investor Relations.