polk (rl) & co (POLL) Details

R. L. Polk & Co. provides automotive intelligence and marketing solutions. The company enables to analyze and forecast market potential, improve owner loyalty, interpret and apply vehicle identification number information, optimize dealer network, manage after sales and aftermarket operations, and plan and manage multichannel target marketing operations. It also provides advisory services; analysis across various industry issues; vehicle information that allows to determine the size of client’s target market; market simulations, worldwide views, and trend watches; market share reporting; data on registered passenger cars and light-duty trucks in the U.S., Canada, and Puerto Rico; and insight on vehicles in operation (VIO). In addition, the company offers a Web-based system that enables to identify leasing and lien holder activities in the new vehicle market; a Web application that provides instant access to complete Canadian vehicle registration data; a forecasting tool that provides access to planning and information about emerging trends; a tool that contains vehicle sales and registration data; a tool that offers information related to new, used, and VIO registration statistics and sales combined with demographic information; an interactive system that provides insight on the commercial vehicle industry; and a tool that facilitates to contact owners of recalled vehicles. It supplies automotive insight to aftermarket clients, such as manufacturers, dealers, and suppliers; automotive dealer agencies and dealers; automotive manufacturers; the commercial vehicle market; equipment and part suppliers; finance and government organizations; insurance and media companies; research organizations; and manufacturers, dealers, and suppliers of recreational vehicles, motorcycles, and boats. The company was founded in 1870 and is headquartered in Southfield, Michigan with additional offices in the United States, the Asia Pacific, Europe, Canada, Australia, and internationally.

polk (rl) & co (POLL) Top Compensated Officers