Last €202.66 EUR
Change Today -3.04 / -1.48%
Volume 5.0K
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As of 1:58 PM 07/25/14 All times are local (Market data is delayed by at least 15 minutes).

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12/19/13 - €242.50
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03/24/14 - €192.90
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puma se (PUM) Details

PUMA SE, together with its subsidiaries, is engaged in designing, developing, selling, and marketing footwear, apparel, and accessories for men, women, and kids worldwide. It offers sport lifestyle products in various categories, such as football, running, training and fitness, golf, sailing, and motorsports. The company offers its products under the PUMA, Cobra Golf, Tretorn, Dobotex, and Brandon brands. It also issues licenses authorizing independent partners to design, develop, and sell fragrances, eyewear, and watches. PUMA SE sells its products through PUMA stores and factory outlets, as well as online. The company was founded in 1924 and is headquartered in Herzogenaurach, Germany. PUMA SE is a subsidiary of SAPARDIS S.E.

10,541 Employees
Last Reported Date: 05/14/14
Founded in 1924

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puma se (PUM) Key Developments

PUMA SE Announces Consolidated Earnings Results for the First Quarter Ended March 2014; Provides Earnings Guidance for the Financial Year 2014

PUMA SE announced consolidated earnings results for the first quarter ended March 2014. For the quarter, the company’s consolidated sales fall by 0.5% currency adjusted to EUR 726 million. Operating profit (EBIT) decreased from EUR 79 million to EUR 59 million. The financial result improved from negative EUR 4.0 million to negative EUR 3.2 million in the first quarter. The result remained negative due mainly to currency conversion impacts. Consolidated net earnings declined by 29.2% from EUR 50 million to EUR 36 million. As a result, earnings per share decreased from EUR 3.36 to EUR 2.38 in the first quarter of 2014. Capex increased from EUR 9 million to EUR 12 million, which was mainly invested in the opening and refitting of selected retail stores as well as office and IT equipment. The company provided earnings guidance for the financial year 2014. For the year, based on the results of the first quarter and assumptions at the beginning of the year, the company reported that net sales are expected to be flat and EBIT/net earnings (approx. 5% /3% of net sales respectively) remain unchanged.

PUMA SE Announces New Full-Price Store Opening in Dubai in Fourth Quarter of 2014

PUMA SE announced that its new unified eCommerce site will be launched in the USA, Europe and Russia by mid 2014 and its new retail format will launch with its new full-price store opening in Dubai in the fourth quarter of 2014.

PUMA SE Reports Consolidated Earnings Results for the Fourth Quarter and Full Year of 2013; Provides Earnings Guidance for the Full Year of 2014

PUMA SE reported consolidated earnings results for the fourth quarter and full year of 2013. For the quarter, the company group sales in the fourth quarter of 2013 remained under pressure with sales declining 4.7% currency adjusted and 13.2% in Euro terms from EUR 805 million to EUR 698 million. This drop was driven mainly by weakening currencies in Japan, Russia, Turkey and various countries in Latin America. Operating expenditures continued to decline further, due to the positive impact from the measures implemented in the ongoing Transformation and Cost Reduction Program. As a consequence, OPEX was reduced by 4.8% from EUR 322 million to EUR 306 million in the quarter. Despite the continuous reduction in OPEX, the decline in sales combined with the lower gross profit margin led to a decrease in EBIT (before special items) to EUR 1.1 million. Operating Result (EBIT) declined to EUR -128 million and earnings per share fell to EUR -7.71. For the full year, the company reported net earnings fell from EUR 70 million in 2012 to EUR 5 million in 2013, with earnings per share declining from EUR 4.69 to EUR 0.36. For the full year, PUMA's financial result was equal to EUR -8.7 million, deriving mainly from foreign currency fluctuations throughout the year. Operating Result including special items (EBIT) for the full year declined to EUR 63 million, equivalent to 2.1% as a percentage of sales. Free Cashflow improved from EUR -8 million at the end of 2012 to EUR 29 million at the end of 2013. This was due to lower Working Capital requirements, reduced Capex and the lower payments for acquisitions compared to last year. EBIT before special items declined from EUR 291 million to EUR 191 million for the full year, equivalent to 6.4% of sales. Consolidated sales were in line with guidance for 2013 and declined by 3.0% currency adjusted and 8.7% in Euro terms to around EUR 3.0 billion. PUMA expects its net sales to be flat in 2014, but with improved revenue quality. Assuming minor input price inflation and stable currencies, the gross profit margin is expected to improve slightly due to sourcing improvements and favorable changes in the product mix. Driven by strong marketing investments in media and sports assets, although combined with strict ongoing control of other costs, PUMA's OPEX will increase. Management therefore anticipates an EBIT margin before special items of approximately 5% of net sales in 2014. However, due to the special items booked in 2013, management expects a significant improvement in the net profit margin, which is expected to come in at approximately 3.0% of net sales. (2013: 0.2%). 2014 will be a turnaround year for PUMA where the brand will be re-established in the market place and bring PUMA back to a path of profitable and sustainable growth in the mid-term.


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