bankrate inc (RATE) Details

Bankrate, Inc. publishes, aggregates, and distributes personal finance content on the Internet. The company distributes its content and rate information through its online network consisting of Bankrate.com, its flagship Website that aggregates rate information on approximately 300 financial products, and other personal finance Websites; provides Web services to approximately 75 co-branded partners comprising personal finance sites on the Internet; and licenses editorial content to approximately 100 newspapers on a daily basis. Its products and services include providing information on rates for various types of mortgages, home lending, and refinancing options; original articles that cover topics, such as trends in housing markets and refinancing perspectives; and rate information on various deposit products that comprise money market accounts, savings accounts, and certificates of deposit, as well as online analytic tools to calculate investment value using customized inputs. The company also offers insurance quotes for auto, business, home, life, health, and long-term care; advice and detailed descriptions of insurance terms; and articles on topical subjects. In addition, it provides credit card information and comparison capabilities, and allows consumers to search for cards; and information on retirement, taxes, auto, and debt management. Further, the company sells leads to insurance agents, insurance carriers, and credit card issuers; hyperlinks on its online network on its rate pages to advertisers on a cost-per-click and cost-per-call basis; and display advertisements consisting primarily of leaderboards, banners, badges, islands, posters, and skyscraper advertisements. Additionally, Bankrate, Inc. sells advertising in the Mortgage Guide, CD and Deposit Guide, rate tables, and newsletter subscriptions, as well as licenses research information. The company was founded in 1993 and is headquartered in North Palm Beach, Florida.

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