Last $5.89 USD
Change Today -0.11 / -1.83%
Volume 43.6K
As of 2:29 PM 09/19/14 All times are local (Market data is delayed by at least 15 minutes).

reed's inc (REED) Snapshot

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01/6/14 - $8.98
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06/2/14 - $4.26
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reed's inc (REED) Details

Reed’s, Inc., together with its subsidiaries, develops, manufactures, markets, and sells natural non-alcoholic carbonated soft drinks, kombucha, candies, and ice creams primarily in the United States, Canada, Europe, and Asia. It offers 24 beverages, 4 candies, and 3 ice creams. The company’s products include ginger brews under the Reed’s name; root beer, cream sodas, Dr. Better products, and real cola under the Virgil’s name; diet sodas under the Virgil’s ZERO name; Culture Club Kombucha, a fermented tea; China colas; ginger chews and ginger ice creams under the Reed’s name; sparkling juices under the Sonoma Sparkler name; and coconut water, yogurt, and fresh juices. It also designs and manufactures sparkling juices, waters, and teas. Reed’s, Inc. sells its products to specialty gourmet and natural food stores, supermarket chains, retail stores, and restaurants through a network of natural, gourmet, and independent distributors; internal sales force; and independent sales representatives. The company was formerly known as Original Beverage Corporation and changed its name to Reed’s, Inc. in 2001. Reed’s, Inc. was founded in 1987 and is based in Los Angeles, California.

61 Employees
Last Reported Date: 03/25/14
Founded in 1987

reed's inc (REED) Top Compensated Officers

Founder, Chairman, Chief Executive Officer an...
Total Annual Compensation: $246.0K
Compensation as of Fiscal Year 2013.

reed's inc (REED) Key Developments

Reed's Announces Expansion Plan to Triple Los Angeles Plant Capacity

Reed's, Inc. announced it is expanding its Los Angeles plant, spending up to $1.5 million to replace existing equipment and triple the speed of production. Reed says the project equipment purchasing is already 40% complete, and the whole project is expected to finish by the spring of 2015. The company's current bank line expires in November, and Reed's has multiple proposals from leading banks that will cut interest expenses at least by 50%. Each of these proposals include an equipment purchase equity line as part of this refinancing to cover the new equipment being purchased.

REEDS, Inc. Announces New Product Marries Coffee and Kombucha

Reed's, Inc. announced it is adding an organic coffee kombucha product to its line-up of Reed's Culture Club Kombucha, coming to shelves across the country this fall. The kombucha culture is traditionally grown in a tea base. The company decided to try to grow the culture in a coffee base instead and were excited by the results. With 83% of American adults drinking coffee every day, it made sense to marry an organic coffee with signature long-aged kombucha. Instead of growing the kombucha culture in Oolong and Yerba Mate tea as in the other Reed's Culture Club Kombucha products, this new product is grown in brewed organic coffee. According to Reed, this enhances the already bold kombucha drink and creates a unique, delicious flavor. The Reed's team has conducted dozens of rounds of taste testing to make the recipe just right, and long-ages the kombucha to maximize the flavor and nutritional potential. The nine varieties of raw, live and organic Reed's Culture Club Kombucha, as well as the companies other brands -- Reed's Ginger Brews and Virgil's Natural Sodas -- are sold nationwide in natural food stores and mainstream grocery stores across the country.

Reed's, Inc. Announces Reed's Culture Club Kombucha Now Available at Hy-Vee Stores

Reed's, Inc. announced that the Hy-Vee, Inc. has agreed to begin carrying six flavors of Reed's Culture Club Kombucha in approximately 125+ of their supermarkets in the Midwest: Lemon Ginger Raspberry, Hibiscus Ginger Grapefruit, Goji Ginger, Cabernet Grape, Passion Mango Ginger and Coconut Water Lime Kombucha. Hy-Vee, Inc. operates 230+ supermarkets throughout eight Midwestern states and ranks among the top 25 supermarkets in the U.S.


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Price/Sales 2.0x
Price/Book 20.0x
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