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sap se-sponsored adr (SAPA) Details

SAP AG provides enterprise application software and software-related services worldwide. The company offers solutions covering various lines of businesses, including asset management; corporate strategy and sustainability; finance; human resources; information technology; manufacturing; marketing; procurement; research and development, and engineering; sales; service; and supply chain management on premise or through the cloud as software-as-a-service offerings. It also supports enterprises in various industries in consumer, discrete manufacturing, energy and natural resources, financial services, public services, and services industry sectors. In addition, the company provides SAP Business All-in-One solution, the SAP Business One application, and Edge solutions; SAP Business ByDesign and SuccessFactors HCM Suite; SAP Business One Cloud for small businesses and midsize companies; and SAP HANA, a subscription based enterprise cloud. Further, it offers SAP Business Suite software, which includes SAP Customer Relationship Management, SAP ERP, SAP Product Lifecycle Management, SAP Supplier Relationship Management, and SAP Supply Chain Management applications that facilitate to create a business process platform for companies; mobile solutions comprising enterprise mobility management, mobile apps, and SAP Mobile Platform; database and technology solutions, including application development and integration, and database solutions; and cloud solutions. Additionally, the company provides analytic solutions, such as business intelligence; enterprise performance management; governance, risk, and compliance; and predictive analytics solutions, which enable users to unlock the data they need. It also offers custom development, and maintenance and support services; and consulting and education services. The company, formerly known as SAP Aktiengesellschaft Systeme, Anwendungen, Produkte in der Datenverarbeitung, was founded in 1972 and is headquartered in Walldorf, Germany.

67,651 Employees
Last Reported Date: 07/17/14
Founded in 1972

sap se-sponsored adr (SAPA) Top Compensated Officers

Chief Executive Officer, Member of the Execut...
Total Annual Compensation: €3.9M
Member of Executive Board and Member of Globa...
Total Annual Compensation: €2.4M
Compensation as of Fiscal Year 2013.

sap se-sponsored adr (SAPA) Key Developments

F4F Agriculture Signs Global OEM Agreement with SAP

F4F Agriculture announced it has signed an original equipment manufacturer (OEM) agreement with SAP for the deployment of the SAP HANA® platform. This partnership is the culmination of F4F's experience gained over several years in working with data and interfaces to SAP® solutions. It is expected that F4F's agricultural expertise and its global open integration platform complemented by SAP's significant agri-market presence will provide a compelling and unique opportunity for manufacturers, distributors and farmers to increase both productivity and profitability through precision-data analytics.

SAP Offers ERP and CRM Trials in the Cloud Powered by Rapid-Deployment Solutions

SAP SE announced that customers can now experience firsthand the benefits of the SAP(R) ERP Foundation Extension package and SAP Customer Relationship Management (SAP CRM) powered by SAP HANA(R) via 30-day cloud-based trials. By providing trial licenses for SAP ERP Foundation Extension and SAP CRM powered by SAP HANA, customers can try and experience these solutions easily. Customers, partners or any interested party can experience the solutions in their own private cloud environment separately provided via Amazon Web Services, for which a service fee will occur, by accessing the trials through SAP HANA Marketplace. Both trials are ready to use and based on SAP Rapid Deployment solutions, with content that consists of best practices and sample data. With SAP ERP Foundation Extension, users can try the SAP ERP application with complementary SAP innovations in areas such as user experience and analytics. The package provides a complete set of integrated applications that enable real-time information throughout the organization. Due to the SAP Rapid Deployment solution trial users have access to more than 80 business processes across finance, controlling, manufacturing, order to cash and procure to pay, more than 60 SAP Fiori(R) apps and more than 50 SAP HANA Live reports for real-time operational reporting. Users can also explore how SAP CRM powered by SAP HANA could transform their sales and marketing departments with deep customer insight that drives greater efficiency of activities and field employees. The solution enables businesses with real-time insight into customer needs, preferences and behaviors. The trial for SAP CRM powered by SAP HANA gives users access to trial end-to-end marketing and sales business processes, account and contact management, campaign and lead management, opportunity management and interactive reporting. Both solutions are featured in more detail in the course "Rapid Deployment of SAP Solutions" on the openSAP platform for massive open online courses.

SAP SE Makes Business Applications Smarter for Communications Service Providers

SAP SE announced the integration of its automated predictive analytics software, the SAP(R) InfiniteInsight(R) solution, with the SAP Customer Engagement Intelligence solution powered by SAP HANA(R). The combination of these solutions provides businesses with simplified processes for analyzing and targeting customers, in addition to building models faster and more accurately. To help analyze and target relevant customers, SAP InfiniteInsight automates the building of sophisticated predictive models and helps users quickly get to the right algorithm for their business problem with a model built for accuracy and optimal results. Through SAP InfiniteInsight, customers can now use all available variables in SAP Customer Engagement Intelligence and stack them against one another in order to identify the predictive ones, allowing the user to better understand the key drivers of each model within minutes. In the rapidly changing telecommunications industry, understanding customer preferences and responding in real time is a critical capability for communications service providers (CSPs). With the integration of predictive modeling and customer engagement solutions from SAP, CSPs can increase the efficiency and effectiveness of their marketing, sales and service organizations to better deliver personalized services, increase customer loyalty and reduce churn. SAP Customer Engagement Intelligence enables companies to discover actionable insights from large data volumes to engage current and prospective customers by running advanced segmentations on large populations and inputting those insights into targeted and personalized marketing campaigns. Since implementation of SAP Customer Engagement Intelligence began, T-Mobile US has optimized its customer experience and delivered relevant and personalized offerings expected to help increase customer loyalty and retention.


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