Last $30.51 USD
Change Today +0.21 / 0.69%
Volume 186.2K
SCOR On Other Exchanges
As of 8:10 PM 04/23/14 All times are local (Market data is delayed by at least 15 minutes).

comscore inc (SCOR) Snapshot

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03/24/14 - $34.11
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05/1/13 - $15.62
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comscore inc (SCOR) Details

comScore, Inc. provides a range of digital media analytics solutions in the United States, Europe, Canada, and others. The company’s products and services offer its customers an insight into consumer behavior, including objective, detailed information about consumer usage of digital content, and advertising coupled with information on consumer demographic characteristics, attitudes, lifestyles, and offline behavior. Its digital media measurement and analytics platforms consist of proprietary databases, a software, and a computational infrastructure that measures, analyzes, and reports on digital activity. The company also provides audience measurement products that measure the size, behavior, and characteristics of Internet users on various platforms, including PCs, tablets, smartphones, televisions, game consoles, and other connected devices; and advertising products comprising AdEffx Suite and Media Planner 2.0, which offer solutions for developing, executing, and evaluating online advertising campaigns, as well as Validated Campaign Essentials that provides digital media analytics regarding validated impressions. In addition, it offers a range of enterprise solutions consisting of Digital Analytix, a Software-as-a-Service based product for digital media businesses; and Subscriber Analytix, a software platform for the needs of mobile network operators. The company serves Internet-based companies; and various companies in a range of industries, including Internet service providers, investment banks, creative media agencies, consumer banks, wireless carriers, pharmaceutical manufacturers, credit card issuers, and consumer packaged goods companies. comScore, Inc. was founded in 1999 and is headquartered in Reston, Virginia.

1,180 Employees
Last Reported Date: 02/18/14
Founded in 1999

comscore inc (SCOR) Top Compensated Officers

Chief Executive Officer, President and Direct...
Total Annual Compensation: $328.7K
Co-Founder and Executive Chairman
Total Annual Compensation: $500.0K
Co-Founder and Chairman Emeritus
Total Annual Compensation: $375.0K
Chief Financial Officer and Principal Account...
Total Annual Compensation: $341.2K
Chief Operating Officer
Total Annual Compensation: $293.7K
Compensation as of Fiscal Year 2012.

comscore inc (SCOR) Key Developments

comScore, Inc. Appoints Serge Matta as Class III Director

On April 15, 2014, the board of directors of comScore, Inc. elected Serge Matta, the company's President and Chief Executive Officer, to serve as a Class III director, whose term will expire at the 2016 annual meeting of stockholders.

comScore Offers Actionable Brand Metrics for Mobile Advertising on Smartphones and Tablets

comScore, Inc. announced that actionable brand metrics for mobile ad campaigns are now available to advertiser and publisher clients through validated Campaign Essentials(TM) Mobile (vCE Mobile) and validated Media Essentials(TM) Mobile (vME Mobile). These ad measurement solutions provide demographic delivery insights for ads appearing on smartphones and tablets, both in-app and via mobile web. With actionable data to measure the performance of brand advertising, from both a campaign and inventory management perspective, advertisers and publishers now have cross-media comparable metrics -- such as demographic delivery, reach, frequency and GRPs -- to optimize their media allocations. Having completed initial testing of this capability with multiple data partners and clients, comScore is now expanding its roll-out of vCE Mobile and vME Mobile as part of a Charter Program. Advertisers, agencies and publishers interested in measuring their advertising through these solutions should contact their comScore account representative. vCE Mobile and vME Mobile can help advance the development of the mobile ad sectors in the following ways: - Facilitate Cross-Platform Campaign Buying, Planning and Evaluation. Significant efficiencies can be achieved by marketers who use an integrated view of media to optimize against their reach and frequency objectives. The availability of the same performance metrics for smartphones and tablets that are currently available for desktop display enables integrated media planning and buying. - Deliver Actionable Performance Metrics -- Mobile campaigns currently lack actionable metrics beyond the click-through rate, which is insufficient for measuring branding campaigns. Mobile campaign performance metrics allow brands to measure the delivery of their campaigns against their objectives and to optimize accordingly to significantly improve campaign efficiency and reduce wasted ad spend. - Improve Mobile Ad Monetization -- Average mobile CPMs often run at a fraction of desktop display ads, in part because the lack of metrics to properly evaluate performance reduces advertiser demand for these impressions. Mobile ad metrics mean an improved ability to allocate dollars in accordance with a medium's performance against marketing objectives.

GroupM Italy Selects comScore, Inc. as its Digital Ad and Audience Delivery Validation Partner of Choice

comScore, Inc. announced that GroupM and comScore are partnering to measure the effectiveness of digital advertising in Italy. GroupM will incorporate comScore validated Campaign Essentials (vCE) on a large scale, with the goal of measuring all of GroupM’s online display and video campaigns in Italy. vCE delivers GroupM and its clients with holistic campaign validation by evaluating audience delivery, viewability, brand safety, geographic delivery, engagement, and non-human traffic. With cross-media comparable metrics such as reach, frequency and GRPs, vCE delivers the insights to help GroupM and its clients optimize their campaign delivery across media channels. It also provides comprehensive demographics and behavioural segments that enable improved end-to-end planning and campaign execution. With near real-time reporting, the speed of post-campaign evaluation is also significantly improved as results are updated every 24 hours. This considerable advantage allows for rapid in-flight campaign optimization, reducing waste and increasing campaign effectiveness. In addition, vCE will be integrated with GroupM solutions, starting with Mvideo GroupM. This means that every campaign based on GroupM’s video platform will have real-time validation metrics integrated without any additional effort for clients.


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Valuation SCOR Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 3.7x
Price/Book 5.2x
Price/Cash Flow 186.2x
TEV/Sales 3.3x

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