Last $38.22 USD
Change Today +0.38 / 1.00%
Volume 109.3K
SCOR On Other Exchanges
As of 8:10 PM 10/24/14 All times are local (Market data is delayed by at least 15 minutes).

comscore inc (SCOR) Snapshot

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08/5/14 - $39.78
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12/5/13 - $25.71
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comscore inc (SCOR) Details

comScore, Inc. provides a range of digital media analytics solutions in the United States, Europe, Canada, and others. The company’s products and services offer its customers an insight into consumer behavior, including objective, detailed information about consumer usage of digital content, and advertising coupled with information on consumer demographic characteristics, attitudes, lifestyles, and offline behavior. Its digital media measurement and analytics platforms consist of proprietary databases, a software, and a computational infrastructure that measures, analyzes, and reports on digital activity. The company also provides audience measurement products that measure the size, behavior, and characteristics of Internet users on various platforms, including PCs, tablets, smartphones, televisions, game consoles, and other connected devices; and advertising products comprising AdEffx Suite and Media Planner 2.0, which offer solutions for developing, executing, and evaluating online advertising campaigns, as well as Validated Campaign Essentials that provides digital media analytics regarding validated impressions. In addition, it offers a range of enterprise solutions consisting of Digital Analytix, a Software-as-a-Service based product for digital media businesses; and Subscriber Analytix, a software platform for the needs of mobile network operators. The company serves Internet-based companies; and various companies in a range of industries, including Internet service providers, investment banks, creative media agencies, consumer banks, wireless carriers, pharmaceutical manufacturers, credit card issuers, and consumer packaged goods companies. comScore, Inc. was founded in 1999 and is headquartered in Reston, Virginia.

1,180 Employees
Last Reported Date: 02/18/14
Founded in 1999

comscore inc (SCOR) Top Compensated Officers

Chief Executive Officer, President and Direct...
Total Annual Compensation: $382.5K
Co-Founder and Executive Chairman
Total Annual Compensation: $500.0K
Co-Founder and Chairman Emeritus
Total Annual Compensation: $375.0K
Chief Operating Officer
Total Annual Compensation: $315.8K
Compensation as of Fiscal Year 2013.

comscore inc (SCOR) Key Developments

TubeMogul Integrates comScore vCE into its Video Advertising Software

comScore, Inc. and TubeMogul announced a partnership that will deliver brand advertisers with TV-comparable metrics from comScore validated Campaign Essentials(R) (vCE(TM)) for digital video campaigns on TubeMogul's enterprise software for digital branding. The partnership brings vCE directly into the TubeMogul platform to give advertisers and their agencies campaign reporting metrics, such as demographics, reach/frequency and human gross rating points (GRPs), for their video campaigns. These metrics help advertisers determine which ads are delivered to actual people -- rather than bots or spiders -- and which are within their target audience segments. The partnership comes a year after the launch of BrandPoint, TubeMogul's solution for accurately buying digital video on a GRP basis. Under the integration, clients of BrandPoint will have access to comScore's human GRP metrics to verify accuracy and make direct comparisons to TV campaigns.

comScore and Datalogix Announce Joint Measurement Solution to Help Brands Close the Loop Between Digital Ad Exposure and In-Store Sales

comScore, Inc. and Datalogix announced a strategic partnership that brings together two of the leaders in digital ad measurement to help brands close the loop between digital ad exposure and in-store sales. The partnership allows comScore's U.S. clients to supplement validated Campaign Essentials(TM) (vCE) analytics with Datalogix offline sales measurement, including DLX ROI, to measure the offline sales of brand advertisers' campaigns. The joint measurement will utilize comScore vCE's non-human traffic filtering and viewability measurement for digital ad campaigns along with Datalogix's $2 trillion in consumer-level purchasing data, and it will help brands gain new insight into the offline sales performance of ads that were seen by users. The combination of comScore's impression-level reporting and Datalogix's offline sales data will provide deep insights through granular data sets from millions of purchasing households. Using those analytics, advertisers can better determine the most effective channels, publishers, creatives, formats, and demographics for their campaigns and optimize future campaigns at scale.

comScore Inc. Announces the Official Germany Launch of MMX Multi-Platform

comScore Inc. announced the official Germany launch of MMX Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX™, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics that reflects that multi-platform digital media environment. MMX Multi-Platform is available in eight markets worldwide, including the European markets U.K., Spain, France and now Germany. With 56% of the digital media population in Germany now accessing the internet from more than one device each month, the need has never been greater for an unduplicated view of digital audiences. comScore’s introduction of MMX Multi-Platform helps address this important measurement challenge in Germany as part of its continued evolution of mobile measurement capabilities in the market. MMX Multi-Platform Brings Unified View of Digital Audiences Driving value for advertisers, agencies and publishers, MMX Multi-Platform includes some of the following applications: Demonstrating the size and characteristics of your Total Digital Population to agencies & advertisers. Understanding the dynamics of incremental, overlapped and exclusive audiences by platform. Deciding whether to strengthen or eliminate underperforming platforms from a campaign or strategy. Using benchmarks against competitors and plan against their success and failures. Using market averages to identify opportunities and fine tune growth strategies.


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