Last C$4.27 CAD
Change Today -0.02 / -0.47%
Volume 3.2K
SCU On Other Exchanges
As of 4:00 PM 08/1/14 All times are local (Market data is delayed by at least 15 minutes).

second cup ltd/the (SCU) Snapshot

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02/11/14 - C$5.50
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second cup ltd/the (SCU) Details

The Second Cup Ltd. owns, operates, and franchises specialty coffee cafes under the Second Cup name in Canada. The company is also involved in the retail sale of specialty coffee products. Its Second Cup cafes offer a selection of brewed specialty coffees, hot and cold espresso-based beverages, blender drinks, specialty teas, and hot chocolates for in-store, take-out, and drive-thru consumption. In addition, the company’s cafes provide various complementary products, such as pastries, muffins, cookies, coffee accessories, and coffee-related gift items, as well as sandwiches. As of December 29, 2013, it operated 356 cafés, including 346 franchised and 10 company-owned cafés. The Second Cup Ltd. was founded in 1975 and is headquartered in Mississauga, Canada.

Founded in 1975

second cup ltd/the (SCU) Top Compensated Officers

Chief Financial Officer and Vice President of...
Total Annual Compensation: C$60.6K
Vice President of Operations
Total Annual Compensation: C$178.5K
Vice-President of Franchise Development
Total Annual Compensation: C$190.0K
Compensation as of Fiscal Year 2013.

second cup ltd/the (SCU) Key Developments

The Second Cup Ltd Announces Executive Changes

The Second Cup Ltd. announced that the company is adding world-class talent to its Leadership Team as Second Cup continues its journey of transformation to restore the company to its place of prominence and greater profitability. Mr. Chris Sonnen joins Second Cup as Vice President, Operations and Coffee Experience, and Ms. Vanda Provato takes the position of Vice President, Marketing. Mr. Sonnen has rejoined Second Cup after close to a 10-year history with the company in operations, coffee buying, development and training. Most recently, he has gained experience with prominent Canadian restaurant and hospitality groups. Passionate about delivering an exceptional customer experience, Mr. Sonnen will be instrumental in helping build the Second Cup of the future. Ms. Provato joins Second Cup after serving as Vice President, Marketing at Indigo Books & Music, and has extensive executive leadership experience in Marketing, Communications and Customer Insights, with premium brands in the retail and technology sectors. At Second Cup, Ms. Provato will concentrate on the revitalization of the Second Cup brand through targeted, multi-channel marketing campaigns that integrate traditional and digital media including social, affinity programs, public relations and community action. She will also play a significant role in helping design the Second Cup store of the future.

Second Cup Cuts Head Office Workforce

Second Cup said it has reduced its Coffee Central team in its head office in Mississauga to 53 employees from 77 as part of its restructuring initiative aimed at 'enhancing franchisee profitability'.

Second Cup to Launch New Paradiso RealCup Single-Serve Capsules in Early August

Second Cup announced that they will launch the new Second Cup(R) single-serve coffee in RealCup(TM) capsules in grocery stores and Second Cup(R) cafés across Canada in early August. The line is compatible with Keurig(R) K-Cup(R) brewing systems and will include Paradiso(R) medium and Paradiso(R) dark roast coffees which are both multi-region, 100% Rainforest Alliance Certified(TM) coffees. Paradiso(R) medium roast coffee is Second Cup's signature blend, medium bodied and fruity with a hint of sweetness. Paradiso(R) dark roast coffee is a deep and rich blend, with a smoky flavour and hint of cocoa.


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