Last $8.00 USD
Change Today +0.02 / 0.25%
Volume 109.6K
VITC On Other Exchanges
As of 4:30 PM 07/30/14 All times are local (Market data is delayed by at least 15 minutes). inc (VITC) Snapshot

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52 Week High
08/6/13 - $9.40
52 Week Low
11/20/13 - $5.11
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Current Stock Chart for VITACOST.COM INC (VITC) inc (VITC) Related Bloomberg News

View More Bloomberg News inc (VITC) Related Businessweek News

View More BusinessWeek News inc (VITC) Details, Inc. operates as an online retailer of health and wellness products primarily in North America. The company offers dietary supplements, which include vitamins, minerals, herbs, and other botanicals. It also provides cosmetics, natural personal care products, pet products, sports nutrition, and health foods. The company sells its products directly to consumers through its Website, It sells approximately 46,000 stock keeping units from approximately 2,500 third-party brands, including Garden of Life, New Chapter, Nature’s Way, Nature’s Plus, Source Naturals, Jarrow Formulas, Bob’s Red Mill, Kind, Eden Foods, Avalon Organics, Jason, Desert Essence, BSN, Optimum Nutrition, USP Labs, and MuscleTech. In addition, the company sells products under its proprietary brands, which include Vitacost, ARO, Glonaturals, Cosmeceutical Sciences Institute, Best of All, and Smart Basics. The company was formerly known as Nature’s Wealth Company and changed its name to, Inc. in 2000., Inc. was founded in 1994 and is headquartered in Boca Raton, Florida.

790 Employees
Last Reported Date: 03/4/14
Founded in 1994 inc (VITC) Top Compensated Officers

Chief Executive Officer and Director
Total Annual Compensation: $661.7K
Chief Financial Officer
Total Annual Compensation: $420.8K
Chief Merchandising Officer
Total Annual Compensation: $201.0K
Chief Technology Officer and Chief Informatio...
Total Annual Compensation: $412.5K
Chief Legal Officer and Corporate Secretary
Total Annual Compensation: $309.9K
Compensation as of Fiscal Year 2013. inc (VITC) Key Developments

Morgan & Morgan Files Class Actions Against, Inc

Morgan & Morgan announced that shareholder class actions have been filed against the Board of Directors of, Inc. concerning the proposed acquisition of the Company by the Kroger Co. (KR). Under the terms of the definitive merger agreement, Vitacost stockholders will receive $8.00 in cash for each share of Vitacost common stock they own, valuing the transaction at approximately $280 million. The shareholder class actions concern whether the Vitacost Board of Directors breached its fiduciary duties to act in the best interest of Vitacost shareholders by agreeing to the proposed transaction and whether the proposed consideration adequately values the Company's common stock.

The Kroger Co.,, Inc. - M&A Call

To discuss the merger agreement between The Kroger Co. and, Inc, Inc. Reports Unaudited Consolidated Earnings Results for the First Quarter Ended March 31, 2014, Inc. reported unaudited consolidated earnings results for the first quarter ended March 31, 2014. For the quarter, the company's net sales were $104.83 million compared to $97.76 million a year ago. Operating loss was $3.92 million compared to $3.01 million a year ago. Loss before income taxes was $3.9 million compared to $2.99 million a year ago. Net loss was $3.91 million or $0.11 per fully diluted share compared to $2.999 million or $0.09 per fully diluted share a year ago. Adjusted EBITDA was $0.71 million compared to adjusted LBITDA of $0.313 million a year ago. Total capex in the quarter was $655,000, with approximately $100,000 was spent on fulfillment centers and the balance spent on IT and software development.


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Price/Sales 0.7x
Price/Book 4.9x
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