Last $17.99 USD
Change Today 0.00 / 0.00%
Volume 505.9K
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As of 8:10 PM 04/17/14 All times are local (Market data is delayed by at least 15 minutes).

vocus inc (VOCS) Snapshot

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04/16/14 - $17.99
52 Week Low
04/24/13 - $8.05
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vocus inc (VOCS) Details

Vocus, Inc. provides cloud-based marketing and public relations software that enables companies to acquire and retain customers in the United States and Europe. Its cloud marketing solutions include social media software solution that helps customers run social marketing campaigns, as well as monitor and analyze conversations across multiple social networks and other online Websites; and search marketing and news distribution solution, which helps customers increase their online visibility and organic search engine rankings with press releases. The company’s cloud marketing solutions also comprise email marketing service that provides a method of keeping in touch with prospects and customers by using professional looking emails to send newsletters, special offers, and other useful content; publicity solution, which offers media database, news distribution, and publicity opportunities that help companies enhance their media exposure and manage relationships with reporters; and media monitoring and analytics solution that tracks online, print and broadcast news coverage, tweets, blog mentions, comments, and more across traditional and social media. It also provides professional services, such as data migration, custom development, and training. The company sells its products to the financial and insurance, technology, healthcare and pharmaceutical, and retail and consumer products industries, as well as government agencies, not-for-profit organizations, and educational institutions through its direct and indirect sales channels, and the Internet. Vocus, Inc. was founded in 1988 and is headquartered in Beltsville, Maryland.

1,380 Employees
Last Reported Date: 03/7/14
Founded in 1988

vocus inc (VOCS) Top Compensated Officers

Co-Founder, Chairman, Chief Executive Officer...
Total Annual Compensation: $450.0K
Chief Financial Officer, Principal Accounting...
Total Annual Compensation: $325.0K
Compensation as of Fiscal Year 2012.

vocus inc (VOCS) Key Developments

Vocus Announces Vocus Marketing Consulting Services

Vocus Inc. has announced that with the spring 2014 release of Vocus Marketing Suite, its marketing consulting services will transition from an on-demand service to Vocus Marketing Consulting Services, a set of integrated, digital marketing programs. The software and service experience begins with a Vocus Marketing Suite expert helping clients set up their Vocus Marketing Suite the way they want to use it, providing the guidance needed to drive better marketing results. Developed with the client experience in mind, the new Marketing Consulting Services are designed as tracks formulated to improve customer success. Marketers are provided with various options, placing an emphasis on different tactics. Each track is fully integrated to optimize today's fast-paced, multi-platform communication, and is executed through the new Marketing Suite. Businesses can select one marketing area to focus on, or run multiple tracks concurrently to see even better results. Content Marketing is a track designed to assist with the creation and sharing of "owned" media with a goal of increasing the company's thought leadership, retaining and increasing subscribers, and converting leads to sales. Public Relations is a track designed to assist with the dissemination of company news and pitching influencers, with the goal of increasing business awareness and transforming the business into an industry expert. Email Marketing is a track designed to assist with sharing company announcements and promotions, with the goal of developing marketing automation to nurture leads into repeat sales. Social Media Marketing is a track designed to assist with social media efforts through original content, landing pages and promoted posts, with the goal of increasing customer engagement and business awareness. Welcome Team Services is a service designed for companies to get a custom configuration of their Vocus Marketing Suite immediately and a quick jumpstart to their marketing efforts. Welcome Team Services provides the foundation to maximize their use of the software right away. Vocus Marketing Consulting Services will continue to offer Campaign Services, Writing Services and Design Services for clients. Each track features three levels of service based on the business' needs at the Program, Portfolio or Agency-level. Prices are available upon request and can only be provided with the purchase of Vocus software.

Vocus, Inc. Announces Spring 2014 Vocus Marketing Suite Updates

Vocus Inc. has announced its spring 2014 Vocus Marketing Suite updates including an integrated marketing automation solution. This evolution of the Marketing Suite adds three critical components, including automated workflows, lead scoring and integration. The existing solutions often required adding a dedicated employee or deep technical understanding to successfully implement. The company’s goal with the Spring 2014 update of the Marketing Suite is to bridge this gap by offering an approachable, but comprehensive solution to help bring automation to the masses. The updates included in the Spring 2014 release provide marketers with three core automation benefits: Workflow Automation; Lead Scoring; and Integration. Workflows allow users to automate marketing communications by using workflow logic.

Constant Denies Acquisition of Vocus

Constant Contact, Inc. (NasdaqGS:CTCT) is not planning to acquire Vocus Inc. (NasdaqGS:VOCS). Constant Contact said, “Constant Contact's general policy is not to comment on speculation regarding merger and acquisition activity. However, given the detailed nature of the information reported by Reuters, Constant Contact management states that it has not been approached about acquiring Vocus nor has it indicated any interest in acquiring Vocus.” VOCS was up 2.04% at $14.01 and CTCT was down 3.13% at 26.95 on March 13, 2014.


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Valuation VOCS Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 1.9x
Price/Book 4.0x
Price/Cash Flow NM Not Meaningful
TEV/Sales 1.5x

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