Yippy, Inc. announced the appointment of Edward Noel as the company's new Chief Executive Officer. Richard Granville, the company's previous Chief Executive Officer, has been appointed as the Executive Chairman of the company's Board of Directors. As part of the process of reforming the company's management structure, the Board recognized the need for an industry veteran to head up the company's day-to-day operations going forward. Prior to his appointment, Mr. Noel served as a director on the Board and will continue to serve in that capacity in addition to his duties as Chief Executive Officer.

Yippy, Inc. reported that the board has appointed Mr. Morton Fink and Ms. Debbie Sharken additional board members effective immediately. Mr. Morton FinkMr. Fink's distinguished career has included executive management positions in the media, broadcast, cable and electronics industries. Mr. Fink developed marketing, sales and distribution strategies and managed satellite and ground operations as well as customer service for the first DBS entertainment start-up. Currently, Fink consults for the Office of the Chairman at Cablevision System Corporation, working with a small team, hand-in-hand with the Founder and Chairman of the company, Charles Dolan. There, he analyzes and evaluates opportunities to take the core competencies of the corporation to areas outside the Company's current cable footprint domestically and internationally. He also analyzes and evaluates investment opportunities in Emerging Global, Ethnic and IPTV Ventures. Ms. Sharken is currently the Chief Marketing Officer at the Direct Marketing Association and is helping to lead the organization and its members meet the challenges of today's marketplace.

Yippy, Inc. reported that it has hired Frank Paonessa as Chief Sales Officer-Digital Marketing Group effective immediately.