Businessweek

IDEA International Co., Ltd. engages in the design, development, manufacture, and sale of various life style products worldwide. The company provides watches, clocks, electric appliances, small furniture, mp3 speakers, aroma diffusers, graphical futsal balls, functional organizers, animal objects, calculators, assemble umbrella stands, manual handy shredders, music mugs, and ball point pens and mechanical pencils. It also offers humidifiers, sketchbooks, books, timers, letter openers, photo frames, portable chopsticks, dish with drawing of Tokyo, dynamo speakers, mobile phone chargers, lights, radios, mirrors, colored pencils, calculator/numeric keypads, diary notebooks, memo pads, pen cases, notebooks, CD-racks, key calendars, plug pins, and hair glasses. In addition, the company engages in the trade, import, and export of various lifestyle products and brands to various customers, such as shops, interior shops, life style specialty shops, gift shops, mail orders, and advertising companies. Further, it operates various retail stores, which offer designed products, designed electronic items, and organic products. IDEA International Co. operates its retail stores under the Idea Frames, Idea Seventh Sense, Idea Outlet, Idea Digital Code, and Agronatura names. Additionally, the company engages in the management of the online shopping site and a portal site, which provide the information of shops, manufacturers, and designers. In addition, it offers space producing and planning services for the design of offices, shops, and showrooms. Further, IDEA International Co., through its subsidiary, Crea Verde Co., Ltd., engages in the manufacture, sale, import, and export of cosmetic, beauty, and food products. The company was founded in 1995 and is based in Tokyo, Japan.