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Company Description

Contact Info

110 110th Avenue NE

Suite 410

Bellevue, WA 98004

United States

Phone: 425-452-1111

Fax: 425-449-4286

Hipcricket, Inc. provides a data driven mobile engagement and analytics solution that empowers brands, agencies, and media companies to drive customer engagement, loyalty, and sales. The company’s proprietary AD LIFE software-as-a service platform (AD LIFE Platform) creates measurable, real-time, one-to-one relationships between companies and their customers, using text messages, multimedia messages, mobile Websites, mobile applications, mobile coupons, quick response codes, and through mobile advertising. Its AD LIFE Platform is a mobile engagement solution that simplifies the entire mobile ecosphere into a single self-service access point. Using the company’s patented device-detection and proprietary mobile content adaptation software, the AD LIFE Platform addresses the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. The company also provides business-to-consumer utilities, including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. Customers The company’s products serve marketers, brands, and agencies in various vertical markets, including automotive, retail, consumer products, food and beverage, media and broadcast, pharmaceutical, and restaurant brands. The company has delivered approximately 400,000 campaigns across various customers, including Fortune 100 and other established brand clients. As of February 28, 2014, the company’s customers included approximately 30 advertising agencies worldwide, including 6 advertising companies; 4 pharmaceutical companies; 6 media companies; 2 providers both of mobile and fixed telephony in the U.S.; 10 consumer goods companies; a toy company; and 3 auto companies. Distribution The AD LIFE Platform is primarily sold through the company’s in-house sales force. It maintains a sales presence in the Seattle metropolitan area, New York, Atlanta, Miami, Dallas, Chicago, San Francisco, and Los Angeles. The company sells its AD LIFE Platform primarily in the U.S. Strategy The company’s strategy is to continue to develop and promote its AD LIFE Platform with its customers. The principal elements of its strategy are to further penetrate brands within its existing customer base and add new strategic relationships with brands and advertising agencies; capitalize upon its existing technology to develop new product innovations and licensing opportunities, utilizing the value of its technology and patent portfolio; innovate through continued investment in its AD LIFE Platform to respond to changing needs of its clients and market opportunities; and shift its future product mix to high growth, higher contribution product lines. Intellectual Property As of February 28, 2014, the company owned 21 U.S. patents covering technology inventions from 1999 to 2033. Hipcricket, Inc.; Augme Technologies; AD LIFE; AD SERVE; A+; Boombox; and the company logos are trademarks of the company. It has one active and one stayed patent infringement lawsuit based on its intellectual property. History The company was founded in 1999. It was formerly known as Augme Technologies, Inc. and changed its name to Hipcricket, Inc. in 2013.


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