Remark Media, Inc. operates as a digital media company. The company focuses on the 18-to-34 year old demographic in primarily the United States and Asia. Brands This segment consists of those digital media properties that it owns and operates. It includes the company’s translated and localized editions of HowStuffWorks.com in China and Brazil; its personal finance vertical, including Banks.com, US Tax Center at www.irs.com, FileLater.com, TaxExtension.com, and MyStockFund.com; and its new young adult lifestyle vertical, including Bikini.com. The company acquires, develops, and launches U.S.-based content, social and ecommerce Websites in the 18-to-34 year old lifestyle and personal finance. HowStuffWorks International ComoTudoFunciona (hsw.com.br) is Brazil’s online source for unbiased and easy-to-understand explanations of how the world actually works. The Portuguese-language site is the exclusive digital publisher in Brazil of translated and localized content from the Discovery Communications brand HowStuffWorks. BoWenWang (www.bowenwang.cn) is an information and reference Website that provides China with encyclopedic knowledge and easy-to-understand explanations of how the world works. The Website is published from Beijing in the Chinese language. BoWenWang features a combination of original content authored by the company, translated and localized articles from the Discovery Communications brand HowStuffWorks, and content from World Book, Inc. Personal Finance Banks.com is an action-oriented resource for people interested in financial institutions and products. In addition to providing relevant and timely news and information about banking, investing and loans, Banks.com allows users to compare rates and take action on financial products, such as mortgages and savings accounts. US Tax Center at www.irs.com offers information about tax matters effecting U.S. readers, and provides them with access to tax related information and services. FileLater.com and TaxExtenion.com are e-commerce businesses providing taxpayers with an online platform to file business and personal tax extensions with the IRS and receive acknowledgment of that filing from the IRS in a matter of minutes. MyStockFund.com offers fractional share investing and a dollar cost averaging brokerage product that allows investors to build a diversified portfolio in stocks, index funds and bond funds without incurring the high fees and trading costs of traditional brokerage firms. Young Adult Lifestyle Bikini.com is a digital beach lifestyle brand, including its primary Website at www.bikini.com, branded merchandise, and mobile content. In November 2013, Remark Media launched its e-commerce Website. Sales and Marketing The primary business model for the company’s Brands business is the sale of advertising, sponsorships and related products and services. The company primarily sells advertising based on the quantity of views delivered to advertisers or the success of various advertising-related metrics, such as clicks or specified user actions. The company has sales operations in the United States to service its advertisers and intend to conduct sales for its owned and operated Websites through a direct sales force and strategic partnerships. Intellectual Property The company licenses many technologies used in its businesses, as well as holds licenses to content owned by HowStuffWorks. It holds various trademarks for its brands, and has additional applications pending. Competition Competitors for the company’s Brands business include the United States: traditional Internet companies like Yahoo! and AOL, and Web portals that focus on specific category verticals, such as Demand Media, WebMD, and About.com; China: national Internet portals, such as Baidu, Sina, sohu.com and tom.com; and Brazil: national Websites, such as Terra and Globo. The company’s tax preparation and tax extension Websites compete with the much larger firms, such as Intuit and H&R Block. Government Regulation The company’s subsidiary MyStockFund Securities, Inc. is a broker-dealer registered with the SEC and in all 50 states, the District of Columbia, and Puerto Rico, and a member of a self-regulatory organization, the Financial Industry Regulatory Authority. History Remark Media, Inc. was founded in 2006. The company was incorporated in Delaware in 2006.
remark media inc (3SWN:Frankfurt)
3930 Howard Hughes Parkway
Las Vegas, NV 89169
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