Businessweek

Media China Corporation Limited, an investment holding company, operates as a media company. The company also is a satellite channel operator and entertainment content provider in China. The company, as a media company with one of the libraries of films, TV comedies and dramas, engages in various media related businesses in China, including consolidation and sale of advertising resources, and the production of television programs, advertisements, television dramas, and movies. Segments Television advertising segment The company operates as an exclusive advertising agency for the Travel Channel and Guangdong Satellite TV. The company also provides media resources procurement services to international advertising agencies. The company, in October 2008, acquired the entire equity interests in Blower Investments Limited, whose subsidiary, Guangzhou Zhanshi Advertising Company Limited, was named as the advertising agency of Guangdong Satellite TV. Guangdong Satellite TV’s broadcasting footprint covers 690 million viewers in China and 2 billion viewers worldwide. It offers a variety of programs, such as dramas, news, and documentaries. Content production segment The company invests in the production of films and TV programs with an emphasis on small scale investments. The production house jointly established by the company and BAZAAR, a magazine, rolled out two series of lifestyle programs at the prime time on Travel Channel. History Media China Corporation Limited was incorporated in 2002. The company was formerly known as Asian Union New Media (Group) Limited and changed its name to Media China Corporation Limited in 2008.