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Company Description

Contact Info

2101 Webster Street

Suite 1650

Oakland, CA 94612

United States

Phone: 510-451-4100

Fax: 510-451-4286

Pandora Media, Inc. provides Internet radio services in the United States. The company offers a personalized experience for each of its listeners wherever and whenever they want to listen to radio on a range of smartphones, tablets, traditional computers, car audio systems and a range of other Internet-connected devices. The company offers local and national advertisers an opportunity to deliver targeted messages to its listeners using a combination of audio, display and video advertisements. As of December 31, 2013, the company had approximately 200 million registered users. As of December 31, 2013 approximately 175 million registered users have accessed the company through smartphones and tablets. As of December 31, 2013, the company streamed 15.31 billion hours of radio and had 76.2 million active users during the prior 30 day period. Services The company enables each of its listeners to create up to 100 personalized stations. When a listener enters a single song, artist or genre to start a station—a process the company calls seeding—the Pandora service instantly generates a station that plays music the company think that listener would enjoy. The company provides the Pandora service through two models: Free Service: The company’s free service is advertising-supported and allows listeners access to its music and comedy catalogs and personalized playlist generating system across all of its delivery platforms. Pandora One: Pandora One is provided to paying subscribers without any external advertising. Pandora One allows listeners to have more daily skips and enjoy audio on supported devices. Beyond song delivery, listeners can discover more about the music they hear by researching song lyrics, reading the history of their favorite artists, viewing artist photos and buying albums and songs from Amazon or iTunes. The company’s service also incorporates community social networking features. Listeners can create and customize personal listener profile pages to connect with other listeners. The company’s music feed feature enables a real-time, centralized stream for listeners to view the music that their social connections are experiencing and to provide and receive recommendations for songs, albums and artists. Listeners can also share their stations across other social media outlets and through email by using its share feature or by distributing its individualized station URLs. Advertising The company’s advertising products allow both local and national advertisers to target and connect with listeners based on attributes, including age, gender, zip code and content preferences using multi-platform ad campaigns to target their advertising messages to listeners anytime and anywhere. Audio Advertising: The company’s audio advertising products allow custom audio messages to be delivered between songs during short ad interludes. Audio ads are available across all of its delivery platforms. On supported platforms, the audio ads can be accompanied by display ads to further enhance advertisers' messages. Display Advertising: The company’s display products offer advertisers opportunities to maximize exposure to its listeners through its desktop and mobile service interfaces, which are divided between its tuner containing its player and ‘now playing’ information, and the information space surrounding its tuner. The company’s display ads include industry standard banner ads of various sizes and placements depending on platform and listener interaction. Video Advertising: The company’s video advertising products allow delivery of branded messages to further engage listeners through in-banner click-initiated videos, videos that automatically play when a listener changes stations or skips a song and opt-in videos that pause the music and cover the tuner. The company’s audio, display and video advertising products can be designed and modified by the company and advertisers to create advertising campaigns modified across all of its high volume delivery platforms to fit specific advertiser needs. Its advertisers can create custom ‘branded’ stations from its music library that can be accessed by its listen

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