Starbucks Corporation engages in roasting, marketing, and retailing specialty coffee worldwide. The company operates in approximately 62 countries. The company purchases and roasts coffees that it sells, along with handcrafted coffee, tea and other beverages and various fresh food items, through company-operated stores. The company also sells various coffee and tea products and licenses its trademarks through other channels, such as licensed stores, grocery and national foodservice accounts. In addition to its flagship Starbucks brand, its portfolio also includes goods and services offered under these following brands: Teavana, Tazo, Seattle’s Best Coffee, Starbucks VIA, Starbucks Refreshers, Evolution Fresh, La Boulange, and Verismo. Segments The company has four segments: Americas, inclusive of the U.S., Canada, and Latin America; Europe, the Middle East, and Africa (EMEA); China / Asia Pacific (CAP); and Channel Development. The Americas segment sells coffee and other beverages, complementary food, packaged coffees, single serve coffee products, and a selection of merchandise through company-operated stores and licensed stores. The EMEA segment sells coffee and other beverages, complementary food, packaged coffees, single serve coffee products, and a selection of merchandise through company-operated stores and licensed stores. The CAP segment sells coffee and other beverages, complementary food, packaged coffees, single serve coffee products and a focused selection of merchandise through company-operated stores and licensed stores. The Channel Development segment includes whole bean and ground coffees, premium Tazo teas, Starbucks- and Tazo-branded single serve products, various ready-to-drink beverages, such as Starbucks Refreshers beverages, and other branded products sold worldwide through channels, such as grocery stores, warehouse clubs, specialty retailers, convenience stores, and U.S. foodservice accounts. The company’s other activities include Teavana, Seattle's Best Coffee, Evolution Fresh, and its Digital Ventures businesses. Patents and Trademarks The company owns and has applied to register various trademarks and service marks in the U.S. and in additional countries worldwide. Some of its trademarks include Starbucks, the Starbucks logo, Tazo, Seattle’s Best Coffee, Teavana, Frappuccino, Starbucks VIA, Evolution Fresh and La Boulange. The company has registered and maintains various Internet domain names, including ‘Starbucks.com,’ ‘Starbucks.net,’ ‘Tazo.com,’ ‘Seattlesbest.com’ and ‘Teavana.com.’ Seasonality The company’s business is subject to seasonal fluctuations, including fluctuations resulting from the holiday season in December. The company’s cash flows from operations are considerably higher in the first quarter than the remainder of the year. Quarterly results are also affected by the timing of the opening of new stores and the closing of existing stores. History Starbucks Corporation was founded in 1985.
(4337:Hong Kong Stock Exchange)
2401 Utah Avenue South
Seattle, WA 98134
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