Six Flags Entertainment Corporation operates regional theme parks worldwide. The company’s parks occupy approximately 4,500 acres of land, and it owns approximately 1,100 acres of other potentially developable land. Its parks are located in geographically diverse markets across North America. The company’s parks offer a selection of traditional thrill rides, water attractions, themed areas, concerts and shows, restaurants, game venues and retail outlets. In the aggregate, during 2013, its parks offered approximately 800 rides, including approximately 130 roller coasters. The company owns the ‘Six Flags’ brand name in the United States and foreign countries worldwide. The company holds exclusive long-term licenses for theme park usage throughout the United States (except the Las Vegas metropolitan area), Canada, Mexico and other countries of certain Warner Bros. and DC Comics characters. These characters include Bugs Bunny, Daffy Duck, Tweety Bird, Yosemite Sam, Batman, Superman and others. In addition, it has certain rights to use the Hanna-Barbera and Cartoon Network characters, including Yogi Bear, Scooby-Doo, The Flintstones and others. Its licenses include the right to sell merchandise featuring the characters at the parks, and to use the characters in its advertising, as walk-around characters and in theming for rides, attractions and retail outlets. Licenses The company has the right on a long-term basis to theme park usage of the Warner Bros. and DC Comics animated characters throughout the United States (except for the Las Vegas metropolitan area), Canada, Mexico and certain other countries. In particular, its license agreements entitle the company to use, subject to customary approval rights of Warner Bros. and, in limited circumstances, approval rights of certain third parties, all animated, cartoon and comic book characters that Warner Bros. and DC Comics have the right to license, including Batman, Superman, Bugs Bunny, Daffy Duck, Tweety Bird and Yosemite Sam, and include the right to sell merchandise using the characters. In addition, certain Hanna-Barbera characters, including Yogi Bear, Scooby-Doo and The Flintstones are available for its use at certain of its theme parks. The company’s licenses include the right to sell merchandise featuring the characters at the parks, and to use the characters in its advertising, as walk-around characters and in theming for rides, attractions and retail outlets. Seasonality The company’s operations are highly seasonal, with approximately 80% of park attendance and revenues occurring in the second and third calendar quarters of each year, with the most significant period falling between Memorial Day and Labor Day. Significant Events In April 2014, Six Flags Entertainment Corporation and Meraas Leisure and Entertainment LLC announced a new strategic partnership to bring a Six Flags-branded theme park to Dubai. The project is planned to open in late 2017 and would be located within the multi-themed park project in Jebel Ali launched by Meraas. In May 2014, Six Flags Entertainment Corporation and Henkel North America announced a two-year extension to their partnership agreement, designating the gt2b brand, one of the industry's hair styling brands, as Six Flags' Official Hair Styling Product. In June 2014, Six Flags Entertainment Corporation and Riverside Investment Group Co. Ltd. announced a new strategic partnership to build multiple Six Flags-branded theme parks in China over the next decade. History Six Flags Entertainment Corporation was founded in 1971.
six flags entertainment corp
924 Avenue J East
Grand Prairie, TX 75050
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