American Eagle Outfitters, Inc. operates as a specialty retailer offering on-trend clothing, accessories, and personal care products worldwide. The company operates under the American Eagle Outfitters and aerie by American Eagle Outfitters brands. Brands AEO Brand: The American Eagle Outfitters brand targets 15 to 25 year old men and women. Denim is the cornerstone of the American Eagle Outfitters product assortment, which is complemented by other key categories, including sweaters, fleece, outerwear, graphic T-shirts, footwear, and accessories. aerie by American Eagle Outfitters: The aerie by American Eagle Outfitters brand is a collection of intimates and personal care products for the AEO girl. The collection is available in 122 aerie stores throughout the United States and Canada, online at aerie.com and at select American Eagle Outfitters stores. AEO Direct: The company sells merchandise through its e-commerce operations, ae.com and aerie.com, which are online extensions of the lifestyle that the company conveys in its stores. In addition to purchasing items online, customers could experience AEO Direct in-store through its Store-to-Door program. International Operations As of February 1, 2014, the company had 66 stores operated by its third party operators in 12 countries. It had 96 company-operated stores in Canada, 6 in Mexico, 3 in Hong Kong, 4 in China, and 6 in Puerto Rico. Stores As of February 1, 2014, the company operated 1,066 stores in the United States, Canada, Mexico, Hong Kong, and China under the American Eagle Outfitters and aerie brands. Growth Strategy The company’s strategic plan is built around various pillars, such as fortifying its brands, processes and capabilities; improving North America through under-penetrated U.S. markets, factory stores, Mexico and e-commerce; and transforming the company into an omni-channel retailer with both domestic and international presence. Trademarks and Service Marks The company has registered AMERICAN EAGLE OUTFITTERS, AMERICAN EAGLE, AE, AEO, LIVE YOUR LIFE, aerie, and the Flying Eagle Design with the United States Patent and Trademark Office. It has registered AMERICAN EAGLE OUTFITTERS, AMERICAN EAGLE, AEO, LIVE YOUR LIFE, aerie, and the Flying Eagle Design with the Canadian Intellectual Property Office. In addition, it has acquired rights in AE for clothing products and registered AE in connection with certain non-clothing products. History American Eagle Outfitters, Inc., a Delaware corporation, was founded in 1972.
american eagle outfitters (AFG:Munich)
77 Hot Metal Street
Pittsburgh, PA 15203
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