Ascena Retail Group, Inc., through its wholly owned subsidiaries, operates as a specialty retailer of apparel for women and tween girls and boys. Segments The company classifies its businesses into five segments: Justice, Lane Bryant, maurices, dressbarn, and Catherines. Justice This segment includes approximately 971 specialty retail and outlet stores, e-commerce operations, and certain licensed franchises in international territories. The Justice brand offers fashionable apparel to girls who are ages 7 to 14 in an environment designed to match the energetic lifestyle of tween girls, and fashionable apparel to boys who are ages 7 to 14 under the Brothers brand. This segment creates, designs, and develops its own Justice and Brothers branded merchandise in-house. The Justice merchandise mix represents the assortment that its girl wants in her store - a mix of apparel, accessories, footwear, intimates and lifestyle products, such as bedroom furnishings and electronics, to meet all her needs. This segment’s store footprint primarily includes mall locations, strip centers, lifestyle centers, and outlet centers. Lane Bryant This segment includes approximately 788 specialty retail and outlet stores, and e-commerce operations. Lane Bryant is a recognized brand name in plus-size fashion. Through private labels, such as Lane Bryant and Cacique, and select national brands, fashionable apparel is offered to female customers in plus-sizes 14-28, including intimate apparel, wear-to-work and casual sportswear, accessories, select footwear and social occasion apparel. Lane Bryant has a loyal customer base, ranging in age from 25 to 45 years old, which shops for fashionable merchandise in the moderate price range. Lane Bryant retail stores are located in a combination of destination malls, lifestyle centers, and strip shopping centers. maurices This segment includes approximately 877 specialty retail and outlet stores, and e-commerce operations. The maurices brand offers up-to-date fashion designed to appeal to the 17 to 34 year-old female, with stores concentrated in small markets (approximately 25,000 to 100,000 people). maurices merchandise is primarily sold under two product lines, such as maurices and Studio Y. The maurices product line includes women’s casual clothing, career wear, and accessories, while the Studio Y product line represents women’s dressy apparel. maurices stores are located near large discount and department stores to capitalize on the traffic those retailers generate. dressbarn This segment includes approximately 826 specialty retail and outlet stores, and e-commerce operations. The dressbarn brand primarily attracts female consumers in the mid-30’s to mid-50’s age range and offers moderate-to-better quality career and casual fashion to the working woman. dressbarn stores are located primarily in convenient strip shopping centers in major trading and high-density markets, and in surrounding suburban areas. Catherines This segment includes approximately 397 specialty retail stores, and e-commerce operations. Catherines carries a range of plus sizes (16-34 and 0X-5X) and is primarily known for extended sizes (28-34). Catherines offers classic apparel and accessories to female customers for wear-to-work and casual lifestyles. Catherines customers are in the 45 years old and older age group, shop in the moderate price range, and are concerned with comfort, fit and value. Catherines retail stores are primarily located in strip shopping centers and outlet locations. Store Locations As of July 27, 2013, the company operated approximately 3,900 stores in 48 states, the District of Columbia, Puerto Rico, and Canada. Justice is located across 47 states, Canada and Puerto Rico. Justice also has 59 international franchise stores. dressbarn has stores in 48 states, which are concentrated in the northeast while maurices has stores in 46 states, which are concentrated in the Midwest and Canada. The Lane Bryant and Catherines stores are located in suburban and small towns in 46 states and 44 states, respectively. Acquisitions In 2012, the company acquired Charming Shoppes, Inc. and its related family of retail brands. Charming Shoppes, Inc. owned and operated multiple retail brands through approximately 1,800 retail stores and e-commerce operations, including Lane Bryant and Catherines. Seasonality of Business The company’s business is affected by seasonal sales trends primarily resulting from the timing of holiday and back-to-school shopping periods. In particular, sales at Justice tend to be higher during the fall season, which occurs during the first and second quarters of its fiscal year (year ending July 2013), as this includes the back-to-school period and the December holiday season that is focused on gift-giving merchandise. The maurices brand experiences peak sales during the December holiday season, as well as during the early spring, which includes the Easter holiday season. The Lane Bryant and Catherines brands experience peak sales during the Easter, Mother’s Day and December holiday seasons. Lane Bryant’s peak sales around Mother’s Day extend through Memorial Day and into the early summer. Trademarks The company’s principal owned trademarks include JUSTICE, BROTHERS, LANE BRYANT, LANE BRYANT OUTLET, LANE BRYANT WOMAN, CACIQUE, RIGHT FIT BY LANE BRYANT, MAURICES, STUDIO Y, DRESSBARN, CATHERINES, CATHERINES PLUS SIZES, MAGGIE BARNES, LIZ&ME, SERENADA, and RIGHT FIT BY CATHERINES. It has the U.S. Certificates of Registration of Trademark and trademark applications pending for the operating names of its stores and its major private label merchandise brands. The company’s segments sell products online through their e-commerce sites, such as www.shopjustice.com and www.shopbrothers.com (Justice); www.lanebryant.com (Lane Bryant); www.maurices.com (maurices); www.dressbarn.com (dressbarn); and www.catherines.com (Catherines). Competition The company’s major competitors include Walmart, Macy’s, JCPenney, Kohl’s, Old Navy, Aeropostale, and Target. History Ascena Retail Group, Inc. was founded in 1962.
ascena retail group inc (AHR:Berlin)
30 Dunnigan Drive
Suffern, NY 10901
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