Businessweek

AutoNavi Holdings Limited provides digital map content and navigation and location-based solutions in China. The company’s mobile and Internet location-based service platform enables the company to offer its customers and business partners a range of location-based solutions serving various consumer needs. This service platform also enables the company to move away from a business-to-business, or B2B, model to a combined B2B and business-to-consumer, or B2C, model. The company’s proprietary digital map database covered approximately 3.6 million kilometers of roadway and approximately 22 million points of interest across China, as of December 31, 2012. In addition, the company had completed 3-D navigation maps of key areas in 60 major cities and photo-realistic 3-D models of 35 cities for public sector projects, as of December 31, 2012. The company also integrates a range of third-party content, including local merchant content, users’ reviews and third parties’ promotions, into its database. Automotive Navigation In-dash Navigation Systems: The company provides digital map data to in-dash navigation system manufacturers and automobile manufacturers. Its map data for in-dash navigation is a two-dimensional or bird’s-eye view representation of roads in China. For certain luxury vehicle models, the company also provides map data with detailed 3-D representation of key areas in 60 cities. The company also offers its proprietary total solution, which includes navigation engine software and digital map data, for several car models. In addition to providing its digital map data to in-dash navigation system manufacturers and automobile manufacturers, the company also combines its navigation software with the map data to provide a more complete solution to both domestic and foreign automobile manufacturers. The company’s digital map data is used in in-dash navigation systems on approximately 100 car models made by international and domestic automobile manufacturers, such as Audi, BMW and General Motors. Aftermarket Navigation Solutions The company provides aftermarket software navigation solutions to dealer-option navigation systems and portable navigation device manufacturers, ranging from map data to a ‘total solution,’ which consists of map data, a navigation engine and a user interface. The total solution supports processing of real-time traffic information and interactive navigation. The company receives a license fee for each copy of its map data delivered to its aftermarket solutions customers. Users of some models of dealer-option navigation systems or portable navigation devices can download updated map data from its Website, a.autonavi.com, or from the Websites of relevant manufacturers. The company also provides updated map data through distribution channels, such as automobile dealerships and consumer electronics stores. Users of dealer-option navigation systems and portable navigation devices that are connected to a mobile network can also download navigation map updates. For certain models, the company supports online real-time updates of points of interest. Mobile and Internet Location-based Solutions The company has built a mobile and Internet location-based service platform to meet the needs of people on the go. Pre-installed and Downloadable Offline Navigation Applications for Consumers: The company’s navigation applications provide users with fully offline navigable map, voice-guided turn by turn directions and speed cameras. The latest version contains several unique features, including city-specific functions, cloud-based services and voice command options. The company offers its mobile navigation services to customers in various ways. The company has collaborated with smart phone and tablet computer manufacturers in the Chinese market, such as Samsung, to pre-install its offline navigation solutions on mobile phones and tablet computers. The company also has released a user-end navigation solution in China, which can be downloaded from most of China’s application stores, such as iPhone’s online application store. In addition, the company introduced the first English-language mobi