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Company Description

Contact Info

Sky Plaza

17th Floor

No. 46 Dongzhimenwai Street

Dongcheng District

Beijing, 100027


Phone: 86 10 8438 6868

Fax: 86 10 8460 8658

AirMedia Group Inc. operates out-of-home advertising platforms in China targeting mid-to-high-end consumers. As of December 31, 2012, the company operated digital frames and digital TV screens in 34 airports in China, including the 6 major airports in China: Beijing Capital International Airport, Guangzhou Baiyun International Airport, Shanghai Pudong International Airport, Shanghai Hongqiao International Airport, Chengdu Shuangliu International Airport, and Shenzhen Baoan International Airport. In addition, the company had contractual concession rights to sell advertisements on digital TV screens on the airplanes operated by nine airlines, including airlines in China, such as China Southern Airlines, Air China, China Eastern Airlines, Hainan Airlines, and Shanghai Airlines. Advertising Network and Services The company offers advertising services at the following platforms: digital frames in airports, digital TV screens in airports and on airplanes, traditional media in airports, such as light boxes, billboards and painted advertisements and gas station media displays, and other outdoor media displays outside of the air travel advertising sector. Digital Frames in Airports The company operates a network of digital frames, strategically placed in areas of airports, such as departure halls, terminals and arrival halls, where majority of the air travelers congregate and spend significant amounts of time waiting. The company’s digital frames are high-definition liquid crystal display (LCD) screens that typically change digital picture displays approximately every 6 or 12 seconds, with certain exceptions of 5 to 10 seconds in certain large airports. The company’s digital frames include standalone digital frames and TV-attached digital frames. Standalone digital frames display advertisements on vertical or horizontal display panels ranging in size from 42 to 108 inches. TV-attached digital frames consist of a vertical digital frame beneath a digital TV screen and are typically in sizes ranging from 47 to 55 inches. In response to advertiser advertising needs, the company also owns and operates digital frames of a larger size, up to 108 inches, in the airports of Beijing and Guangzhou. In both international and domestic arrival halls of Terminals 2 and 3 of the Beijing International Airport, the company operates 44 sets of 108-inch LCD screens that measure four square meters (or 43.1 square feet) each; the company also operates 11 sets of 108-inch LCD screens in departure halls, security checkpoints, luggage pickup, and subway entrance areas inside Guangzhou Baiyun International Airport. In addition, as of March 31, 2013, the company was operating mega-size LED screens in seven airports, including Guangzhou Baiyun International Airport, Nanjing Lukou International Airport, Changsha Huanghua International Airport, Xi’an Xianyang International Airport, Chengdu Shuangliu International Airport, Jinan Yaoqiang International Airport, and Hangzhou Xiaoshan International Airport. As of March 1, 2013, the company operated approximately 3,403 digital frames in 34 airports, 1,193 of which were standalone digital frames, including 108-inch LCD display screens and mega-size LED screens, 1,765 of which were TV-attached digital frames, and 445 of which were frames displayed in groups. The company’s digital frames play advertising content repeatedly mainly in 5-minute - and 10- minute cycles, and the company also offers 2-minute and 3-minute cycles to its advertisers. Digital TV Screens in Airports The company places its digital TV screens in high-traffic areas of airports, such as departure halls, security check areas, boarding gates, baggage claim areas, and arrival halls, where there tend to be significant waiting time. A majority of its standard digital TV screens are 42-inch plasma display panels or LCDs. As of March 1, 2013, the company operated approximately 2,579 digital TV screens in 34 airports in China under various concession rights contracts. The company’s airport programs consist of advertising and non-advertising content and are played for approximately 16 hours per day. Its non-advertising content is p


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