Businessweek

Amazon.com, Inc. operates as a customer-centric company for consumers, sellers, enterprises, and content creators in North America and internationally. The company also provides services, such as advertising services and co-branded credit card agreements. Consumers The company serves consumers through its retail Websites, and focuses on selection, price, and convenience. Customers access its Websites directly and through its mobile Websites and apps. The company also manufactures and sells Kindle devices. Sellers The company offers programs that enable sellers to sell their products on its Websites and their own branded Websites and to fulfill orders through the company. Enterprises The company serves developers and enterprises of all sizes through Amazon Web Services, which provides access to technology infrastructure that enables any type of business. Content Creators The company serves authors and independent publishers with Kindle Direct Publishing, an online platform that lets independent authors and publishers choose a 70% royalty option and make their books available in the Kindle Store, along with its own publishing arm, Amazon Publishing. The company also offers programs that allow authors, musicians, filmmakers, app developers, and others to publish and sell content. Significant Events In April 2013, Amazon announced the launch of its 50+ Active and Healthy Living Store featuring hundreds of thousands of nutrition, wellness, exercise and fitness, medical, personal care, beauty, entertainment items and more -- all in a single destination for customers in the 50+ age range. History Amazon.com, Inc. was founded in 1994. The company was incorporated in 1994 in the state of Washington and reincorporated in 1996 in the state of Delaware.