Last $38.94 USD
Change Today +0.12 / 0.31%
Volume 516.1K
As of 8:04 PM 07/28/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

770 Broadway

New York, NY 10003

United States

Phone: 212-652-6400

Fax:

ation and personalization. Gravity’s patented technology creates interest graphs based on individuals’ interests, preferences and habits and allows publishers to offer a tailored and relevant selection of editorial and advertising content to readers. The company develops and offers applications for its existing desktop products and services that are optimized for display on portable devices, such as smartphones, tablets and on Internet-enabled televisions. In addition, the company develops and offers applications specific to such devices. It invests in mobile applications within the Brand Group, prioritizing launches of key brands, collaborating with other providers to have its mobile applications included in their offerings, and expanding its mobile advertising platform. The company offers AOL Search on the Brand Group properties. It provides its consumers with a general, Internet-based search experience that utilizes the organic Web search results of Google Inc. (Google), presents additional links on the search results page that showcase contextually relevant AOL and third-party content and information and provides a variety of search-related features (such as suggesting related searches to help users further refine their search queries). The company also provides its consumers with relevant paid text-based search advertising through its relationship with Google, in which it provides consumers sponsored link ads in response to their search queries. In addition, the company offers vertical search services (search within a specific content category) and mobile search services on Brand Group properties. The company also offers contextually relevant advertising from both Google and AOL’s proprietary products. These advertisements are placed on sites targeted by advertisers based on the content of the Websites. The company also markets its search services through search engine marketing, working with marketing partners to drive traffic to, and maximize the utilization of, its search services. While the majority of the company’s search revenues are reflected within the results of the Brand Group, search-related revenues are also included within the results of the Membership Group for search offerings provided in that segment. Certain of the company’s Brand Group properties, such as its AOL.com portal and HuffingtonPost.com, serve as distribution channels for its content, products and services as do its subscription services. The company utilizes its premium video platform as a means of distributing content and increasing engagement across its Brand Group properties. The company uses various other distribution channels as well, including agreements with manufacturers of devices and other consumer electronics and mobile carriers. It distributes its content, products and services directly to consumers on the open Web and through the Apple App Store, the Google Play Store, the Amazon Appstore and the Android Market. Additional distribution channels include toolbars, widgets, co-branded portals and Websites, mobile aggregators, third-party Websites and social networks (whether offered directly or by means of partnerships with social network operators) that link to AOL Properties. The company also utilizes search engine marketing and search engine optimization as distribution methods. The company makes available open standards and protocols for use by third-party developers to enhance, promote and distribute its properties. The Membership Group This segment focuses on delivering world-class experiences to its consumers who rely on its products and properties every day. The Membership Group creates integrated experiences that allow the company’s consumers to have access to useful content from various brands, communication tools and services. The company offers advertisers and agencies tools to deliver advertising and reach targeted audiences across Membership Group properties. AOL Search is also offered on Membership Group properties. As of December 31, 2013, the company had approximately 2.5 million domestic AOL subscribers. Its subscribers are major users of Brand Group and Membership Group properties and e

 

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Industry Analysis

AOL

Industry Average

Valuation AOL Industry Range
Price/Earnings 42.4x
Price/Sales 1.3x
Price/Book 1.4x
Price/Cash Flow 24.5x
TEV/Sales 1.2x
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