Last $43.22 USD
Change Today +0.43 / 1.00%
Volume 440.1K
AOL On Other Exchanges
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As of 8:04 PM 08/29/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

770 Broadway

New York, NY 10003

United States

Phone: 212-652-6400

Fax:

ngaging its subscribers, as well as former AOL subscribers who continue to utilize its free service plan, is an important component of its strategy. The company’s paid subscription plans provide bundles of products and services ranging from online storage, privacy and security solutions to technical support, back-up and unlimited dial-up Internet access options, computer protection and partner discounts. The company develops, tests, and markets additional new products, services and bundles. AOL subscribers are able to manage their subscriptions through an online self-service portal, as well as through telephone and chat-based customer support options. The company also offers a range of a la carte products and services, including computer tools, maintenance services, online technical support, anti-virus software, identity theft protection, online and social media privacy and reputation monitoring services, online learning and other lifestyle services. Consumers are likewise able to manage these products and services through an online self-service portal, as well as through telephone and chat-based customer support options. The company also offers free communications tools, such as AOL Mail, which is an email service in the United States. AOL Mail is a significant source of the company’s consumer traffic and engagement. The company distributes Membership Group properties through channels similar to the Brand Group. AOL Networks This segment offers its advertising technology products and services to advertisers, publishers and other technology companies individually or on a bundled basis. The company aims to develop its relationships with publishers and advertisers. This segment consists of interconnected programmatic and premium advertising offerings that advertisers and publishers use to reach consumers across all devices (desktop, mobile, tablet and Internet-enabled television) and includes offerings in formats, such as display, video and social. The results for this segment include the performance of Advertising.com (Ad.com), AdLearn Open Platform (AOP), adap.tv, Inc. (Adap.tv), Marketplace by ADTECH (Marketplace), The AOL On Network, Be On, ADTECH and Pictela. AOL Networks provides services and solutions that focus on acquiring inventory and content from online publishers, adding value to that inventory and content, and selling it to online advertisers. The company acquires unsold advertising inventory from third party Websites, which refer to as the Third Party Network, in addition to Brand Group and Membership Group properties and then use its proprietary optimization, targeting and delivery technology to match advertisers and their objectives with available inventory. Programmatic platforms AOL Networks’ programmatic technology automates ad planning and buying by using technologies that match advertisers seeking to purchase advertising inventory that meets specific criteria and publishers seeking to sell advertising inventory that meets such criteria, across all screens and advertising formats. AOL Networks properties, including Ad.com, AOP, Adap.tv, Marketplace and ADTECH are all vital components of the company’s programmatic platform. The company’s programmatic platform consists of the following offerings that advertisers and publishers use independently or in combination with one another on a managed-service basis, including AOP; Ad.com; Adap.tv; Marketplace; ADTECH; and Gravity. AOP: AOP is the company’s global demand side platform that utilizes AdLearn, its proprietary scheduling, optimization and delivery technology that employs a set of algorithms that seek to optimize advertisement placements across the Third Party Network and the available inventory on Brand Group and Membership Group properties. AOP is used by global advertisers and agencies to programmatically plan, buy, and measure online advertising across all screens and advertising formats. Advertisers have access to premium non-reserved inventory on the company’s Third Party Network, Ad.com, and premium reserved and non-reserved inventory on Brand Group and Membership Group properties. Advertisers have the option to use AOP thr

 

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Industry Analysis

AOL

Industry Average

Valuation AOL Industry Range
Price/Earnings 47.6x
Price/Sales 1.4x
Price/Book 1.5x
Price/Cash Flow 25.4x
TEV/Sales 1.2x
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