advertisers and publishers use to buy and sell video advertising inventory. Other Premium Formats and Ad Experiences: The company has upgraded and consolidated its publishers across all devices. Advertisers and publishers use the Pictela platform globally on a self-service or managed services basis to achieve aesthetic quality, impact and interactivity of online advertising while showcasing their products and services. Similar to the company’s other AOL Networks offerings, it supports premium ad experiences across all formats and screens and encourage advertisers and publishers to use its ad targeting strategies to drive improved results by delivering ads to the most interested consumers in relevant context. As part of AOL Networks’ full technology platform, advertisers and publishers can use the company’s premium formats and ad experiences in conjunction with its programmatic display offerings, including AOP, Marketplace, and Ad.com. AOL Networks has an international presence, primarily in Europe and Canada, with an additional international presence in Australia, India, Singapore, Tokyo and the United Kingdom through its Adap.tv offering. Product Development Research and development costs related to the company’s software development efforts totaled $40.6 million for 2013. Intellectual Property and other Proprietary Rights The company considers the AOL brand and its other brands to be some of its assets and these assets are protected by various trademark registrations in the United States and internationally. Government Regulation and Other Regulatory Matters The company’s marketing and billing activities are subject to regulation by the Federal Trade Commission and each of the states and the District of Columbia under both general consumer protection laws and regulations prohibiting unfair or deceptive acts or practices, as well as various laws and regulations mandating disclosures, authorizations, opt-out procedures and record-keeping for particular sorts of marketing and billing transactions. These laws and regulations include the Telemarketing Sales Rule, federal and state Do Not Call statutes, the Electronic Funds Transfer Act and Regulation E. Moreover, its ability to bill under certain payment methods is subject to commercial agreements, including, the Credit Card Association rules and agreements between its payment aggregator and telephone carriers. The company receives and resolves inquiries relating to marketing and billing issues from state Attorney Generals, the Federal Trade Commission and the Federal Communications Commission. History AOL Inc. was founded in 1985.
aol inc (AOL:New York)
New York, NY 10003
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