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Company Description

Contact Info

112 West 34th Street

22nd Floor

New York, NY 10120

United States

Phone: 646-485-5410

Fax:

Aéropostale, Inc. operates as a mall-based, specialty retailer of casual apparel and accessories. The company principally targets 14 to 17 year-old young women and men through its Aéropostale stores, and 4 to 12 year-old kids through its P.S. from Aéropostale stores. The company provides customers with a focused selection of fashion and fashion basics. Its products could be purchased in Aéropostale stores and online at www.aeropostale.com. P.S. from Aéropostale products could be purchased in P.S. from Aéropostale stores, in certain Aéropostale stores and online at www.ps4u.com and www.aeropostale.com. As of February 1, 2014, the company operated 949 Aéropostale stores, including 871 stores in all 50 states and Puerto Rico, and 78 stores in Canada, as well as 151 P.S. from Aéropostale stores in 31 states and Puerto Rico. The company owns and operates GoJane.com, Inc. (GoJane), an online women's fashion footwear and apparel retailer. In addition, pursuant to various licensing agreements, its licensees operated 95 Aéropostale locations and 1 Aéropostale and P.S. from Aéropostale combination location in the Middle East, Asia, Europe, and Latin America as of February 1, 2014. Stores The company locates its stores primarily in shopping malls, outlet centers, and lifestyle and off-mall shopping centers, all located in geographic areas with the possible concentrations of its target customers. It locates its stores in mall locations near popular teen gathering spots, such as food courts and other teen-oriented retailers. The company has a 19,000 square foot Aéropostale flagship store in the Times Square section of New York City. Business Strategy The company’s business strategy includes brand differentiation; customer insight and engagement; store productivity; real estate portfolio optimization; P.S. from Aéropostale (increasing the mix of fashion offerings and improving e-commerce opportunities); e-commerce; and international. Its strategy is to create fresh and exciting merchandise presentations by updating its floor sets various times throughout the year. Trademarks The company owns, through certain of its wholly owned subsidiaries, federal trademark registrations in the U.S. Patent and Trademark Office for its principal marks, such as AÉROPOSTALE, AÉRO, 87, P.S. FROM AÉROPOSTALE, P.S.09, and other related marks for clothing, various accessories (including sunglasses, belts, socks, and hats), and as a service mark for retail clothing stores, as well as state registrations for these marks. The company also has certain registrations pending for trademarks and service marks for clothing, retail stores, and online services, for instance Live, Love, Dream, and LLD, which are pending. Additionally, it has applied for or has already obtained a registration for the AÉROPOSTALE, P.S. FROM AÉROPOSTALE, and related marks in approximately 85 foreign countries. The company maintains certain registrations of its JIMMY’Z brand and related marks in the United States for clothing and related goods and services. In connection with the acquisition of GoJane, the company is assigned their trademarks and intellectual property. The trademarks include GOJANE and GOJANE.COM. Seasonality The company’s business is highly seasonal. Its working capital requirements fluctuate during the year, increasing in mid-summer in anticipation of the third and fourth quarters (year ending February 2014). Significant Events In April 2014, Aeropostale, Inc. provided an update on its strategic initiatives and announced a comprehensive cost reduction program as part of the company's on-going turnaround plans. History The company, a Delaware corporation, was founded in 1987. It was incorporated in 1995. The company was formerly known as MSS-Delaware, Inc. and changed its name to Aéropostale, Inc. in 2000.

 

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