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Company Description

Contact Info

3100 Ocean Park Boulevard

Santa Monica, CA 90405

United States

Phone: 310-255-2000

Fax:

rd—Business Overview This segment publishes online subscription-based games in the massively multiplayer online role-playing game (MMORPG) category. Blizzard also internally develops and publishes PC and console games and maintains a proprietary online-game related service, Battle.net. Products World of Warcraft is available in many countries and regions, including Argentina, Australia, Brazil, Canada, Chile, China, Europe (including Russia), Mexico, New Zealand, South Korea, Southeast Asia, the U.S., and the regions of Hong Kong, Macau and Taiwan. As of December 31, 2013, approximately 7.8 million gamers worldwide were subscribed to play Blizzard's World of Warcraft. World of Warcraft is available in various languages based on the regions in which it is played and has earned awards and praise from publications worldwide. Blizzard distributes its products and generates revenues worldwide through various means, including: subscriptions; sales of prepaid subscription cards; value-added services, such as realm transfers, faction changes, and other character customizations within the World of Warcraft gameplay; retail sales of physical boxed products; online download sales of PC products; and licensing of software to third-party or related party companies that distribute World of Warcraft, Diablo III, and StarCraft II products. Blizzard has released four expansion packs to World of Warcraft—World of Warcraft: The Burning Crusade, World of Warcraft: Wrath of the Lich King, World of Warcraft: Cataclysm, and World of Warcraft: Mists of Pandaria. In 2010, the company launched the sequel to StarCraft, StarCraft II: Wings of Liberty. In conjunction with this release, Blizzard launched a new version of its 24/7 online gaming service, Battle.net, facilitating the creation of user generated content, digital distribution and online social connectivity among World of Warcraft, StarCraft II, and Diablo III players. Blizzard also released its first StarCraft II expansion pack, StarCraft II: Heart of the Swarm, in 2013. In September 2013, Blizzard released Diablo III for the PS3 and Xbox 360, and confirmed plans to adapt the game for the PS4. In addition, Blizzard developed Hearthstone: Heroes of Warcraft, a free-to-play digital collectible card game, which was released in closed beta in August 2013 and open beta in January 2014, and is developing Heroes of the Storm, a new free-to-play online hero brawler. Product Development and Support As a development studio and the creator and publisher of the World of Warcraft, Diablo and StarCraft franchises, Blizzard focuses on creating games. Blizzard develops new expansions and patches to upgrade World of Warcraft. In addition to its headquarters in Irvine, California, Blizzard maintains offices in or around Austin, Texas; Paris, France; Cork, Ireland; Seoul, South Korea; Singapore; Shanghai, China; and Taipei, Taiwan to provide 24/7 game support to World of Warcraft players in their native language, enhance online community management, and tailor marketing initiatives to specific regions. Marketing, Sales, and Distribution Blizzard distributes its products and generates revenues worldwide through various means, including subscriptions; sales of prepaid subscription cards; value-added services such as realm transfers, faction changes, and other character customizations within the World of Warcraft gameplay; retail sales of physical boxed products; online download sales of PC products; and licensing of software to third-party or related party companies that distribute World of Warcraft, Diablo III, and StarCraft II products. Blizzard operates the online game service, Battle.net, which attracts various active players. Battle.net powers Diablo III, StarCraft II: Heart of the Swarm and World of Warcraft. The service offers players advanced communications features, social networking, player matching and digital content delivery and is designed to allow people to connect regardless of what Blizzard game they are playing. Distribution—Business Overview This segment develops, markets, and sells products through retail channels or digital downloads, which are principally b

 

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ATVI

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Valuation ATVI Industry Range
Price/Earnings 22.6x
Price/Sales 3.2x
Price/Book 1.9x
Price/Cash Flow 18.9x
TEV/Sales 1.2x
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