Businessweek

Augme Technologies, Inc. provides strategic services and mobile technology to consumer and healthcare brands. The company’s subsidiary, Hipcricket, Inc. (Hipcricket), is a mobile marketing company that creates measurable, real-time, one-to-one relationships between advertisers and their customers and prospective customers using text messages, multimedia messages, mobile Web sites, mobile applications, mobile coupons, quick response codes and a mobile advertising network. AD LIFE Platform The company’s AD LIFE Platform (the ‘Platform’) is an end-to-end mobile marketing and mobile advertising solution, enabling customers to create, deploy and measure interactive marketing campaigns across multiple networks and devices through a single access point. Campaigns built on this proprietary software-as-a-service (SaaS) platform provide optimized marketing messages to the consumer by delivering Customer Relationship Management (CRM)-driven personalized brand experiences to customers where they work, play and live. The Platform is a product of combining Hipcricket’s Hip 7.0 and Augme’s AD LIFE and AD SERVE platforms and technologies. The Platform features an analytical engine that uses real-time campaign data, enabling brands, advertising agencies and media companies to plan, execute, monitor and measure mobile marketing and advertising campaigns in real time throughout the campaign lifecycle. Through Hipcricket, the company has delivered approximately 175,000 campaigns. The company also provides business to consumer utilities, including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. Distribution The AD LIFE mobile platform is primarily sold through the company’s in-house sales force. It intends to build out its channel partner strategy across multiple industries. Customers The company’s products serve advertisers and ad agencies in various vertical markets, including automotive, retail, consumer products, food and beverage, media and broadcast, pharmaceutical and restaurant brands. Intellectual Property As of February 29, 2012, the company’s patent portfolio covers technology inventions from 1999 to 2033 and protects technology that enables the following: Customized content delivery to any Internet enabled device; Device, browser, software, and profile detection with content targeting; Content targeting based on profiles and ambient conditions; and Content targeting based on profiles within virtual environments. The company owns 7 patents, has received notice of allowance on one additional patent, and it has an additional 46 patents pending with the United States Patent & Trademark Office (USPTO). It also has four international patents pending. The company’s patents are foundational to the methods used in two primary types of Mobile Internet operations: Device Detection and Mobile Content Targeting; and Customized Content and Mobile Advertising Delivery. Significant Events In July 2012, Voice Assist, Inc. and Augme Technologies, Inc. announced that the two companies have signed an agreement to jointly develop and market mobile advertising for the Voice Assist service. Voice Assist will add mobile advertising utilizing Augme's HipCricket AD LIFE platform. History The company was founded in 1999. It was formerly known as Modavox, Inc. and changed its name to Augme Technologies, Inc. in 2010.