Avon Products, Inc. operates as a manufacturer and marketer of beauty and related products worldwide. Product Categories The company’s product categories include Beauty and Fashion & Home. Beauty consists of color, fragrance, skincare, and personal care. Fashion & Home consists of fashion jewelry, watches, apparel, footwear, accessories, gift and decorative products, housewares, entertainment and leisure products, children’s products, and nutritional products. Distribution The company has sales operations in 62 countries and territories, including the United States, and distributes its products in 43 other countries and territories. Its commercial business units are located in Latin America; Europe, the Middle East and Africa; North America; and the Asia Pacific. The company primarily sells its products to the consumer through the direct-selling channel by approximately 6 million independent contractors. In the United States and certain other markets, the company also markets its products through consumer Websites (www.avon.com in the United States). Dispositions In 2013, the company completed the sale of its Silpada jewelry business. Trademarks and Patents The company protects its Avon name and other major proprietary trademarks through registration of these trademarks in the markets where it sells its products. Seasonality The company’s sales are highest during the fourth quarter (year ending December 2013) due to seasonal and holiday-related patterns. Research and Product Development Activities In 2013, the company’s primary product launches included Anew Clinical Skinvincible/E-Defense Deep Recovery Cream and Multi-Shield Lotion (SPF 50), Anew Clinical Absolute Even Multi-Tone Skin Corrector, Solutions Cellu-Break Double Action Anti-cellulite Lotion, Clearskin Liquid Extraction Strip, Mega Effects Mascara, Super Extend Infinitize Mascara, Ultra Color Lipstick, Totally Kissable Lipstick, True Color Eyeshadows, Advance Techniques Hair Strengthen and Protect Collection, Skin So Soft Endless Touch Body Moisturizing Collection (Aroma + Therapy in North America), Elite Gentleman (Avon Alpha in Latin America) Fragrance, Only Imagine Fragrance, Ultra Sexy Fragrance, and Avon Instinct for Her & for Him Fragrances. The amounts incurred on research activities relating to the development of new products and the improvement of existing products were $67.2 in 2013. Majority of these activities were related to the design and development of Beauty products. History Avon Products, Inc. was founded in 1886. The company was incorporated in the state of New York in 1916.
avon products inc (AVP:New York)
777 Third Avenue
New York, NY 10017
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