Books-A-Million, Inc. operates as a book retailer in the eastern United States. The company operates both superstores and traditional bookstores. As of February 1, 2014, the company had 200 superstores and 61 traditional stores. The company’s superstores range in size from 8,000 to 39,000 square feet and operate under the names Books-A-Million, BAM!, Books and Co., and 2nd & Charles. Traditional bookstores are smaller stores operated under the names Bookland, Books-A-Million and BAM!. These stores range in size from 2,000 to 10,000 square feet and are located primarily in enclosed malls. The company’s retail operations also include the operation of Yogurt Mountain Holding, LLC, a retailer and franchisor of self-serve frozen yogurt stores. It also develops and manages commercial real estate investments through its subsidiary Preferred Growth Properties, LLC. Business Segments The company’s segments include Retail Trade; Electronic Commerce Trade; and Real Estate Development and Management. In the Retail Trade segment, the company is primarily engaged in the retail sale of books, magazines and general merchandise, including gifts, cards, games, toys, collectibles, music, DVDs, electronic devices and accessories at its retail stores. This segment includes its distribution center operations, which predominantly supply merchandise to its retail stores. In the Electronic Commerce Trade segment, the company is engaged in the retail sale of books and general merchandise over the internet. This segment is managed separately due to divergent technology and marketing requirements. The Real Estate Development and Management segment is managed separately from the retail trade and electronic commerce trade segments, with a focus on deriving revenues through developing and leasing commercial retail real estate for purposes of earning rental income. The company focuses on developing and leasing commercial real estate properties in order to generate rental income. Additionally, the company manages its own properties, which enables it to control its operating expenses and establish and maintain long-term relationships with its tenants. As of February 1, 2014, the company owned two commercial real estate properties. Retail Stores The company’s superstores emphasize selection, value and customer service. Each of its superstores offers an extensive selection of books, magazines and general merchandise, including gifts, cards, games, toys, collectibles, music, DVDs, electronic devices and accessories. The majority of the company’s superstores also include either a Joe Muggs cafe, serving Joe Muggs coffee and assorted pastries and other edible items, or a Yogurt Mountain, serving frozen yogurt with self-serve toppings. Its traditional stores are tailored to the size, demographics and competitive conditions of the particular market area. Real Estate Development and Management Operations Purchasing The company purchases the majority of its collectors’ supplies from Anderson Press, Inc. Distribution Capabilities The company’s subsidiary, American Wholesale, receives a substantial portion of its inventory shipments, including all of its books, at its two facilities located in Florence, Alabama and Tuscumbia, Alabama. Seasonality Similar to many retailers, the company’s business is seasonal, with the highest retail sales, gross profit and net income historically occurring in its fourth fiscal quarter. This seasonal pattern reflects the increased demand for books and gifts during the year-end holiday selling season. Trademarks The primary trademarks of the company are Books-A-Million, BAM!, BAM! Books-A-Million, Bookland, Books & Co., 2nd & Charles, Books are Just the Beginning, Millionaire’s Club, Sweet Water Press, Thanks-A-Million, Up All Night Reader, Read & Save Rebate, Readables Accessories for Readers, Kids-A-Million, Toys-A-Million, Teachers First, The Write Price, Bambeanos, Hold That Thought, Book$mart, BAMM, BAMM.com, BOOKSAMILLION.com, BAM.com BOOKSAMILLION.COM, Chillatte, Joe Muggs Newsstand, Page Pets, JOEMUGGS.com, FAITHPOINT, Joe Muggs, Snow Joe, Summer Says, On the John University, OTJU, American Wholesale Book Company, AWBC and NetCentral. Competition The company faces direct competition from other superstores, such as Barnes & Noble, and also faces competition from mass merchandisers, such as Wal-Mart and Costco, and online retailers, such as Amazon.com, Barnes & Noble and Wal-Mart. The company’s Internet operations also face competition from online retailers, such as Amazon.com, Barnes & Noble and Wal-Mart, as well as online marketplaces. History Books-A-Million, Inc. was founded in 1917. It was incorporated under the laws of the state of Alabama in 1964 and reincorporated in Delaware in 1992.
books-a-million inc (BAMM:NASDAQ GS)
402 Industrial Lane
Birmingham, AL 35211
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