Last $216.62 USD
Change Today +4.89 / 2.31%
Volume 2.6M
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As of 5:20 PM 10/20/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

Baidu Campus

No 10, Shangdi 10th Street

Haidian District

Beijing, 100085

China

Phone: 86 10 5992 8888

Fax:

Baidu, Inc. operates as a Chinese language Internet search provider. The company operates a Website, Baidu.com. The company serves three types of online participants: Users: The company offers a Chinese language search platform on its Baidu.com website that enables users to find relevant information online, including Web pages, news, images, documents and multimedia files, through links provided on its website. The company also offers various international products and services in local languages to users in several other countries. The company also provides a range of products and services to enrich user experience and facilitate easy and quick search, including search products, social-networking products, user-generated-content-based (UGC-based) knowledge products, location-based products and services, entertainment products, security products, mobile related products and services, products and services for developers and webmasters and other products and services. The company’s products and services can be accessed through PCs and mobile devices. The company also offers a range of mobile products, including Baidu Mobile Search, Baidu Mobile Maps, Baidu Mobile Assistant, 91 Assistant, HiMarket, Baidu Mobile Guardian, Baidu Mobile Browser, Baidu Photo Wonder and Baidu Yun. Customers: The company delivers online marketing services to a diverse customer base operating in various industries. In 2013, the company had approximately 753,000 active online marketing customers. The company’s online marketing customers consist of SMEs throughout China, large domestic companies and Chinese divisions and subsidiaries of large, multinational companies. The company has a customer base in terms of industries and geographical locations. The company’s defined industries in which its customers operate include medical and healthcare, education, software and online games, tourism and ticketing, machinery, construction and decoration, franchising, electronic commerce, electronic products, business services, transportation, financial services, information technology services, electronic components and household appliances. The company reaches and serves its customers through its direct sales force, as well as a network of third-party distributors across China. To enable its customers to capture the mobile opportunity, the company provides free tools to customers to help them build and modify mobile landing pages and proactively educate customers about mobile marketing. In 2013, the company introduced an integrated bidding system to better streamline the bidding experience on PC and mobile channels for its customers. Baidu Union Members: Baidu Union consists of various third-party Web content, software and mobile application providers. Baidu Union members can display on their properties its customers’ promotional links that match the content of such members’ properties. Some Baidu Union members also embed some of its products and services into their properties. The company allows Baidu Union members to provide high-quality and relevant search results to their users. Products and Services for Users The company focuses on offering products and services that enable its users to find relevant information. The company offers its main products and services to users through Baidu.com free of charge generally. These products and services can be accessed through PCs, mobile and other non-mobile devices. The company organizes its products and services into nine categories, namely, search products, social-networking products, UGC-based knowledge products, location-based products and services, entertainment products, security products, mobile related products and services, products and services for developers and webmasters, and other products and services. The company also offers some products and services provided by its associated or cooperative Websites. Search Products Baidu Web Search: Baidu’s Web search allows users to locate information using Chinese language search queries. The company’s Web search also incorporates some of Bing’s English search results, which are presented to its users conducting searches using

 

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BIDU

Industry Average

Valuation BIDU Industry Range
Price/Earnings 38.8x
Price/Sales 11.5x
Price/Book 10.4x
Price/Cash Flow 38.7x
TEV/Sales 9.7x
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