Last $234.88 USD
Change Today +3.90 / 1.69%
Volume 1.6M
BIDU On Other Exchanges
As of 8:10 PM 12/26/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

Baidu Campus

No 10, Shangdi 10th Street

Haidian District

Beijing, 100085


Phone: 86 10 5992 8888


video, and appear in a prominent position of the search result page. The inventory for Brandzone includes not only its Web search but also various vertical search products, such as Baidu Knows, Baidu Image Search and Baidu Video Search. BrandZone allows the brand image of an advertiser to be displayed in all the vertical search products in a structured and uniform manner. Online Marketing Services Based on Contextuals Online marketing services based on contextuals refer to its Network Marketing services and native advertising services. Network Marketing: Using its ProTheme contextual promotion technology, the company offers Network Marketing, a service that enables its customers’ promotional links to be displayed on both Baidu’s properties and Baidu Union members’ properties where the customers’ links are relevant to the subject and content of such Web pages. Native Ads: The company allows native ads to be placed in its vertical search products. Advertisers can provide corporate information and news, as well as expert answers to users’ inquiries in its knowledge-based vertical search products, such as Baidu Knows, Baidu Encyclopedia and Baidu News, and place rich media ads in its multimedia vertical search products. Online Marketing Services based on Audience Attributes Online marketing services based on audience attributes allow the company’s customers to match their promotional links or advertisements to their target audience. Customers can define and manage their target audience using a combination of individual audience attributes selected from a portfolio of pre-defined audience attributes, which cover online consumers’ intent, needs and wants, demographics, location, interest, lifestyle, preferences and others. The company generates revenue from these services typically based on the number of clicks on its customers’ links and shares the revenues with its Baidu Union members for displaying its customers’ promotional links on Baidu Union members’ properties in accordance with pre-agreed terms. Online Marketing Services of Display Placements Online marketing services of display placements allow the company’s customers to display links insensitive to search queries at a designated location on Baidu’s properties or Baidu Union members’ properties. The company has extended its display ads network to mobile applications, helping mobile application developers monetize their mobile applications. Online Marketing Services of Other Forms The company offers other forms of online marketing services, including directing traffic to customer’s content to allow exposure of the content to users, and to enable users to purchase and use the content through non-mobile devices. Users could also access some of the content through mobile devices. Baidu Marketing Platform: On Baidu Marketing Platform, customers can understand and use the company’s various online marketing services and enjoy itsvalue-added services. At the early phase of their marketing placement, the company provides various consulting services to assist customers in understanding the market conditions and designing suitable marketing solutions. The company also provides all-around marketing infrastructure services, including guidance on building mobile sites, site building tools such as SiteApp, and site testing tools. Certification Services: The company classifies and certifies merchants based on the standards developed based on its experiences, and evaluate the credibility of merchants periodically based on their behavior on Baidu Marketing Platform and other business activities. Baidu Credit. Based on customers’ historical marketing placements and credibility on the Baidu Marketing Platform, the company provide a short-term credit line to customers so that they can continue their marketing activities when they are short of capital. Sales and Distribution The company sells its online marketing services directly and through its distribution network. It has direct sales presence in Beijing, Shanghai and major cities in Guangdong Province, including Shenzhen, Guangzhou, and Dongguan, covering the major regional markets for the


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Valuation BIDU Industry Range
Price/Earnings 39.1x
Price/Sales 11.2x
Price/Book 10.3x
Price/Cash Flow 39.0x
TEV/Sales 9.4x

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