The Buckle, Inc. is engaged in retailing casual apparel, footwear, and accessories for young men and women. As of February 1, 2014, the company operated 450 retail stores in 43 states throughout the continental United States under the names ‘Buckle’ and ‘The Buckle.’ Merchandising The company provides a specialty apparel store with merchandise designed to appeal to the fashion-conscious 15 to 30-year old. The merchandise mix includes denims, casual bottoms, tops, sportswear, outerwear, accessories, and footwear. The company offers denims from brands such as Big Star, Big Star Vintage, Miss Me, Rock Revival, Silver Jeans, and Buffalo Jeans. Other brands include Hurley, Billabong, Roxy, Affliction, American Fighter, Sinful, Obey, Roar, RVCA, Salvage, Society, Fox, Oakley, Bench, Corral, Reef, and Fossil. It provides customer services such as free hemming, free gift-wrapping, easy layaways, the Buckle private label credit card, and a frequent shopper program. Trademarks ‘BUCKLE’, ‘THE BUCKLE’, ‘BUCKLE BLACK’, ‘BKE’, ‘BKE BOUTIQUE’, ‘BKE SOLE’, ‘DAYTRIP’, ‘RECLAIM’, ‘B BELIEVES’, ‘GIMMICKS’, ‘BEST OF THE BLUES’, ‘BKE RED’, ‘BEST BRANDS’, ‘FAVORITE JEANS’, ‘BKE SPORT’, ‘BKE LOUNGE’, and ‘B’ icon are federally registered trademarks of the company. Competition In the men's merchandise area, the company competes primarily with specialty retailers, such as Abercrombie & Fitch, American Eagle Outfitters, Gap, Hollister, Pacific Sunwear, Tilly’s, and Zumiez. The men's market also competes with certain department stores, such as Dillards, Macy’s, Bon-Ton stores, and Nordstrom. In the women's merchandise area, the company competes primarily with specialty retailers, such as Abercrombie & Fitch, American Eagle Outfitters, Charlotte Russe, Express, Forever 21, Gap, Hollister, H&M, Maurices, Pacific Sunwear, Tilly's, Vanity, and Wet Seal. The women's market also competes with department stores, such as Dillards, Macy’s, Bon-Ton stores, and Nordstrom. History The Buckle, Inc. was founded in 1948. The company was incorporated in Nebraska in 1948.
(BKE:New York Consolidated)
2407 West 24th Street
Kearney, NE 68845
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