The Buckle, Inc. engages in retailing casual apparel, footwear, and accessories for young men and women. As of February 2, 2013, the company operated 440 retail stores in 43 states throughout the continental United States under the names ‘Buckle’ and ‘The Buckle’. The company markets a selection of primarily brand name casual apparel, including denims, other casual bottoms, tops, sportswear, outerwear, accessories, and footwear. It offers denims from brands, such as Big Star, Big Star Vintage, Miss Me, Rock Revival, Silver Jeans, and Buffalo Jeans. Other key brands include Hurley, Billabong, Affliction, American Fighter, Sinful, Obey, Roar, RVCA, Salvage, Crash & Burn, Fox, and Fossil. Suppliers The company’s suppliers include Koos Manufacturing, Inc.; Miss Me/Rock Revival; Silver Jeans; Buffalo Jeans; Hurley; Billabong; Affliction; American Fighter; Sinful; Obey; Roar; RVCA; Salvage; Crash & Burn; Fox; and Fossil. Trademarks The company's federally registered trademarks include ‘BUCKLE’, ‘THE BUCKLE’, ‘BUCKLE BLACK’, ‘BKE’, ‘BKE BOUTIQUE’, ‘BKE SOLE’, ‘DAYTRIP’, ‘RECLAIM’, ‘B BELIEVES’, ‘GIMMICKS’, ‘BEST OF THE BLUES’, and ‘B’ icon. Competition In the men's merchandise area, the company competes primarily with specialty retailers, such as Abercrombie & Fitch, American Eagle Outfitters, Gap, Hollister, Pacific Sunwear, Tilly’s, and Zumiez. The men's market also competes with certain department stores, such as Dillards, Macy’s, Bon-Ton stores, and Nordstrom. In the women's merchandise area, the company competes primarily with specialty retailers, such as Abercrombie & Fitch, American Eagle Outfitters, Express, Gap, Hollister, H&M, Maurices, Pacific Sunwear, Wet Seal, Forever 21, and Vanity. The women's market also competes with department stores, such as Dillards, Macy’s, Bon-Ton stores, and Nordstrom. History The company was founded in 1948. It was incorporated in Nebraska in 1948. The company was formerly known as Mills Clothing, Inc. and changed its name to The Buckle, Inc. in 1991.