delivers critical information on a prospect's likelihood to make a gift to an organization; wealth screenings that deliver detailed wealth information and giving capacity data on prospects; and Web-based prospect management software that combines public data with donor information from a nonprofit's database to build a view of prospects for targeting and securing gifts. Data Enrichment: Target Analytics Data Enrichment Services enhance the quality of the data in the company’s customers' databases. Services include identifying outdated address files in the database and making corrections based on the requirements and certifications of the United States Postal Service, as well as appending data by using known fields in an organization's constituent records to search and identify key demographic and contact information. Performance Management: Target Analytics creates relevant and insightful reports that benchmark performance and illustrate key industry trends based on performance attributes provided by the company’s nonprofit clients. Nonprofit organizations use the company’s performance and industry analysis reports to assess marketing and operational effectiveness and also to influence operational planning. Maintenance Most of the company’s customers enroll in one of its maintenance and support programs. Payment processing The company’s products provide its customers payment processing capabilities that enable their donors to make donations and purchase goods and services using various payment options, including credit card and automated clearing house (ACH) checking transactions, through secure online transactions. Blackbaud Merchant Services is a value-added service integrated with its solutions that makes credit card processing simple and secure. The service also provides customers with a payment card industry (PCI) compliant process and streamlined bank reconciliation. Strategy The company’s objective is to maintain and extend its position as the provider of software and related services designed specifically for nonprofit organizations, supporting their missions from fundraising to outcomes. Its main strategies for achieving this objective are as follows: achieving worldwide CRM leadership for CRM products; growing worldwide customer base; revolutionizing the customer experience; and strategically pursuing partnerships and acquisitions. Sales and Marketing The majority of the company’s software and related services are sold through direct sales force. Its sales and marketing professionals are located throughout the United States, the United Kingdom, the Netherlands, Canada, Australia and New Zealand. Customers In 2013, the company served approximately 29,000 active customers ranging from small, local charities, to healthcare and higher education organizations and national health and human services organizations. Research and Development The company’s research and development expenses for the year 2013 were $65.6 million. Intellectual Property and Other Proprietary Rights The company has various registered trademarks, including ‘Blackbaud,’ ‘The Raiser's Edge,’ ‘Blackbaud CRM’ and ‘Luminate.’ It has two active patents on its technology, and has a total of three pending patent applications. Competition The company competes with Microsoft, Salesforce.com and Oracle. History Blackbaud, Inc. was founded in 1981. The company was incorporated in 1982.
blackbaud inc (BLKB:NASDAQ GS)
2000 Daniel Island Drive
Charleston, SC 29492
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