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Company Description

Contact Info

8700 West Bryn Mawr Avenue

Chicago, IL 60631

United States

Phone: 773-380-3000

Fax: 773-399-1120

Bally Total Fitness Holding Corporation, through its subsidiaries, operates fitness centers. As of December 31, 2006, the company operated 375 facilities, located in 26 states and Canada. Additionally, 35 clubs were operated pursuant to franchise and joint venture agreements in the United States, Mexico, Asia, and the Caribbean. Products and Services The company's fitness center operations provide a platform for the delivery of value-added products and services to its fitness, wellness and weight loss-conscious members. Personal Training: The company offers fee-based personal training services in most of its fitness centers with approximately 4,800 personal trainers on staff. Integrating personal training into select membership programs has helped fuel the growth of this service. Personal training package services are also offered separately, giving customers a range of personal training options at the point of sale and beyond. Bally Total Fitness Retail Stores: The company's members are a captive market of fitness conscious consumers. The company's on-site retail stores have been designed to provide products most needed by its members before. The company has approximately 350 retail locations that sell nutrition supplements, basic workout apparel, packaged drinks and other fitness-related convenience products. Bally-branded Nutrition Products: The company offers protein powders, energy drinks, energy bars, snack bars, high protein bars, weight loss products, multi-vitamins and meal replacement powdered drink mixes. The Bally nutrition products are categorized into three distinct product lines: weight loss, Blast for energy, and Performance for sports and fitness. Nutrition and Weight Management Program: The company offers a nutrition and exercise program customized to an individual’s metabolism. This program combines meal plans, grocery lists, recipes, meal replacement bars and meal replacement shakes to offer a weight management program to all Bally members. Martial Arts: The Bally Total Martial Arts (TMA) program brings martial arts to Bally members and their children. The company also offers summer camps to its students at an additional charge. The company recruits the majority of its program instructors directly from universities in the Republic of Korea. The company plans to continue growing this member offering. Members The company's membership was approximately 3.485 million as of December 31, 2006. Franchises As of December 31, 2006 pursuant to franchise agreements, five fitness clubs in upstate New York, one fitness club in Baton Rouge, Louisiana and one fitness club in Jacksonville, Florida are operating or would operate in the United States as Bally Total Fitness brand clubs. Internationally, six fitness clubs operate as Bally Total Fitness brand clubs pursuant to franchise agreements — one in the Bahamas, three in South Korea and two in Mexico. Strategic Marketing Alliances The company's strategic alliances include Kraft, Unilever, Discovery Health Channel and Discovery Health Education, Rite-Aid, Gap Body, Foot Locker, Fitness Magazine and Real Age. Competition The company's competitors include 24 Hour Fitness Worldwide, Inc., L.A. Fitness, Inc., Town Sports International Holdings, Inc., Life Time Fitness, Inc. and Gold’s Gym International, Inc. Other competition comes from new small footprint, lower cost competitors such as Fitness 19, Anytime Fitness and Planet Fitness. Disposition In April 2007, the company's subsidiaries Bally Matrix Fitness Centre Ltd., an Ontario, Canada corporation (Matrix), and BTF Canada Corporation, an Ontario, Canada corporation (BTF), entered into an Asset Purchase Agreement (the Purchase Agreement) pursuant to which, among other things, the Sellers transferred five health clubs and certain related assets located in greater metropolitan Toronto in Ontario, Canada, to Extreme Fitness, Inc., an Alberta, Canada unlimited liability corporation (Extreme Fitness). History Bally Total Fitness Holding Corporation was founded in 1983.

 

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