Danone operates in the food and beverages industry worldwide. The company developed two probiotic dairy product lines known under the names Actimel, and Activia (Bio in certain countries), and a line of low-fat products, under the names Taillefine, Vitalinea, and Ser, as well as a fromage frais line designed for children known under the brands Danonino, Danimals, and Petit Gervais. The company’s main product for export is bottled water, mainly under the brand names Evian and Volvic. Evian was exported to approximately 150 countries in 2008. The company’s brands include Dannon, a brand of fresh dairy products in the United States; Evian, a brand of bottled still water; Volvic, a major international brand of bottled still water; and Aqua, a brand of packaged water in Indonesia. Its products include yogurts and similar products. The company produces fresh dairy products, packaged water, and baby nutrition. It offers packaged water under the Aqua brand name; and baby food under the Bledina, Mellin, Nutricia, and Milupa brand names. Markets The company operates in three geographic areas, including Europe, which includes Western Europe, and Central and Eastern Europe; Asia, which includes The Pacific Area, New-Zealand and Australia; and the Rest of the World, which includes America, Africa, and the Middle East. Customers The company’s customers include individual retail customers and major retail and grocery chains. Its major customer is Carrefour. In the Medical Nutrition market, the company works closely with local and regional regulatory authorities, doctors, scientists, hospitals, clinics and pharmacies. In the Baby Nutrition market, clients also include major retail or grocery chains, pharmacies, hospitals, and clinics. Acquisitions In 2008, the company acquired a 49% interest in the joint venture Toeca International Company (Netherlands); and a 49% interest in a joint venture with Weight Watchers (China). In 2008, the company acquired Icoara (Brazil); an additional interest in Salus (Uruguay); Danone Hayat Antalya (Turkey); Mayo (South Africa); and Mashhad Milk Powder (Iran). In 2008, the company acquired the remaining 1.15% of the shares of Royal Numico N.V. Dispositions In 2008, the company disposed the 100% interest in Sources du Mont-Dore en Auvergne, named SMDA (Waters – France); and a 100% interest in the companies Milupa Nutricia SAS and SD France SAS (Baby Nutrition – France). In 2009, the company announced the completion of the sale by Danone Asia Pte Ltd of, on the one hand, its subsidiary Frucor, which operates in non-alcoholic beverages in New Zealand and Australia and, on the other hand, its international brands, V and Mizone, with the exception of its presence in China and Indonesia. Significant Events Danone's joint venture with India-based Narang Hospitality Services, Quarisma Beverages, would focus on manufacturing, marketing and distributing nutritional beverages, such as fortified water and juices in India. Competition The company compete with Nestle, PepsiCo., Coca-Cola, and large groups in medical nutrition and baby nutrition, such as Abbott. History The company was founded in 1899. It was formerly known as Groupe Danone and changed its name to Danone in 2009.
danone (BN:EN Paris)
17, Boulevard Haussmann
Phone: 33 1 44 35 20 20
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