Businessweek

Blackbaud, Inc. provides software and related services designed specifically for nonprofit organizations. Strategy The company’s strategies include achieve worldwide constituent relationship management (CRM) leadership for its Blackbaud CRM product; expand its customer base and enhance its market position; revolutionize the customer experience; and pursue acquisitions, to expand existing partnerships and to develop new strategic partnerships to enter new markets and pursue significant untapped opportunities. Products and Services The company licenses software and provide various services to its customers. Its suite of software, services and analytical tools help nonprofit organizations manage the key aspects of their operations. The company provides solutions that address the technological and business process needs of its customers, including CRM; financial management and reporting; cost accounting information for projects and grants; integration of financial data and donor information in a centralized system; online fundraising; peer-to-peer fundraising; event, data and information management; student information systems for independent schools and small colleges; ticketing management; general admissions management; analytics and prospect research; consulting and educational services; and payment processing and related regulation compliance. Software products The company offers nonprofit organizations various software products, which can be used individually to help organizations with specific functions, such as fundraising, financial management, Website management and prospect research, or combined into a fully-integrated suite of tools to help them manage multiple areas of their operations. Fundraising and CRM The Raiser's Edge: The Raiser's Edge is the software solution designed to manage a nonprofit organization's CRM and fundraising activity. It is used by approximately 13,000 organizations worldwide. The Raiser's Edge enables nonprofit organizations to cultivate lifelong relationships with supporters, and diversify fundraising methods. CRM, online fundraising and email marketing are coupled with analytics, data enrichment tools and best practices, in a single solution. Blackbaud CRM: Blackbaud CRM is a flexible, customizable, scalable and secure Web-based CRM solution that addresses the needs of mid-size, large, federated and chapter based nonprofit organizations. Blackbaud CRM helps organizations build deeper and more personalized relationships with constituents, build their brand through online engagement and multi-channel communication tools. Luminate CRM: Luminate CRM is targeted at large, enterprise nonprofits and can be sold as a single integrated solution encompassing both the Luminate Online suite and the Luminate CRM suite, or the Online and CRM suites can be sold separately. Luminate CRM is built on the SalesForce.com software-as-a-service (SaaS) computing application platform and offers nonprofits an extensible suite for consolidating information and business processes into one system. The core components of Luminate CRM are campaign management, constituent relations, business intelligence and analytics. Luminate Online contains functionality to help nonprofits with online fundraising, email marketing, advocacy, and events management. Luminate is a main products offered by Convio, Inc., which the company acquired in 2012. eTapestry: eTapestry is a SaaS donor management and fundraising solution built specifically for smaller nonprofits. It offers nonprofit organizations a way to manage donors, process gifts, create reports, accept online donations and communicate with constituents. eTapestry was built to operate in a hosted environment and to be accessed via the Internet. Online Solutions Luminate Online: Luminate Online, delivered as SaaS, helps the company’s customers understand their online supporters, make the right ask at the right time, and raise money online. It includes tools nonprofits need to build online fundraising campaigns as part of an organization's existing Website or as a fundraising site. Donation forms, gift processing, and tools for communicatin